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Key stat: US adults are fairly evenly split on using mobile payment apps online versus in-store—except with PayPal, where 36% of users use the platform online most often, compared with 29% of users who use the app in-store, according to CivicScience.

Beyond the chart:

• In Q2 2023, PayPal said its total payment volume rose by 11% to reach $276.5 billion, slightly lower than its 13% growth in Q2 2022.
• Smartphones are driving the expansion of online sales, with purchases from smartphones making up nearly 90% of mcommerce sales, according to our forecast. Smartphones will account for close to half of US ecommerce sales by 2027.
• Mobile-savvy Gen Z buyers also contribute to the growth of mcommerce sales. We forecast there will be 45.5 million Gen Z digital buyers in the US in 2023, which will increase to 61.1 million by 2027.

Use this chart:

• Understand online versus in-store payment behaviors.
• Identify what payment options retailers should accept.

More like this:

• What marketers need to know about mcommerce in 5 charts
• Gen Z will push US mcommerce toward the tipping point for online sales
• Connected devices become more shoppable while Apple muscles in on ad revenues
• How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap

More Chart of the Day:

• 8/9 - Retail ecommerce sales near milestone
• 8/8 - Saved by the bell
• 8/7 - Generation AI
• 8/4 - Programmatic video keeps growing
• 8/3 - SVOD success

Methodology: Data is from a July 2023 CivicScience study as cited in company blog. The analysis draws from multiple data sets. 477,164 responses from US adults ages 18+ were obtained from online surveys conducted during July 1, 2018-July 18, 2023. Data is weighted according to the US Census.