Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

High delivery costs frustrate online shoppers the most, data shows

Article |
 Jul 19, 2024

5 things to consider before implementing an identifier

Article |
 Jul 19, 2024

Netflix adds 8 million subscribers in Q2, beats expectations

Article |
 Jul 19, 2024

OpenAI’s smaller, cheaper ChatGPT variant intensifies competition with Anthropic, Google

Article |
 Jul 19, 2024

US banks beg for an extension on the CFPB’s open banking rollout

Article |
 Jul 19, 2024

More than a third of CMOs lean on genAI for productivity, personalization, and more

Article |
 Jul 18, 2024

5 key stats on consumer spending trends: Amazon, social spending, and inflation

Article |
 Jul 18, 2024

What marketers need to know about Google Analytics 4

Article |
 Jul 18, 2024

Shoppers spent a record $14.2 billion online this Prime Day

Article |
 Jul 18, 2024

Financial media network ad spend will more than quadruple over the next 2 years

Article |
 Jul 17, 2024
Explore our Research →

Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More →
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More →

US Gen Z Social Media Activities 2023

What Are Their Preferred Platforms for Video, Search, Shopping, Creators, and More?

Report by Debra Aho Williamson  |  Sep 25, 2023
Download
Report
Spreadsheet
Deck
Executive Summary
Share
Table of Contents
Executive Summary
Gen Z’s attention is divided among platforms and activities.
For many social activities, top-platform status is still up for grabs.
What are Gen Z’s favorite platforms for video and Stories?
Which platforms are fighting for go-to status in search, following creators, and shopping?
There are key differences between teens and adult Gen Zers.
Sources
Media Gallery
About This Report
Which platforms are Gen Z’s top choice for key social media activities? Our proprietary survey sheds light on how they spend their social media time.
Topics
Social Media Usage
Generation Z
Teens
United States
Table of Contents
Executive Summary
Gen Z’s attention is divided among platforms and activities.
For many social activities, top-platform status is still up for grabs.
What are Gen Z’s favorite platforms for video and Stories?
Which platforms are fighting for go-to status in search, following creators, and shopping?
There are key differences between teens and adult Gen Zers.
Sources
Media Gallery

Gen Zers have favorite platforms for video and Stories, but they haven’t made up their mind when it comes to search, shopping, and viewing creator content. Our inaugural survey of teens and adults ages 15 to 26 reveals the platforms that are garnering Gen Z’s loyalty and those that need to step up their game.

Key Question: Which platforms do teen and adult Gen Zers turn to first for key social media activities?

Social Media Activities of US Gen Z Social Media Users, July 2023 (% of respondents)
E-Mail ChartDownload

KEY STAT: The top three Gen Z social activities are watching videos, viewing Stories, and liking/commenting on content.

Here’s what’s in the full report

4files

Exportable files for easy reading, analysis and sharing.

5charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Gen Z’s attention is divided among platforms and activities.
  3. For many social activities, top-platform status is still up for grabs.
  1. What are Gen Z’s favorite platforms for video and Stories?
  2. Which platforms are fighting for go-to status in search, following creators, and shopping?
  3. There are key differences between teens and adult Gen Zers.
  1. Sources
  2. Media Gallery

Charts in This Report

Social Media Activities of US Gen Z Social Media Users, July 2023 (% of respondents)Instagram Is the Go-To for Gen Z to View Stories (% of US Gen Z social media Stories viewers, July 2023)
TikTok Isn't Gen Z's Top Choice for Search—YouTube Is (% of US Gen Z social search users, July 2023)TikTok Is Gen Z's No. 1 Choice for Creator Content, but Instagram and YouTube Aren't Far Behind (% of US Gen Z creator content viewers, July 2023)
Gen Z's Preferred Platforms for Shopping/Product Discovery Are TikTok and Instagram (% of US Gen Z social media users who use social media for shopping/product discovery, July 2023)

authors

Debra Aho Williamson

Contributors

Jasmine Enberg
Principal Analyst
Paola Flores-Marquez
Researcher, Latin America & Spain
Na Li
Director, Primary Research
Jennifer Merritt
Vice President, Content
Jennifer Pearson
VP, Research
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

Sales Inquiries

1-800-405-0844sales@emarketer.com

* Copyright © 2024 
EMARKETER Inc. All Rights Reserved.