For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: US Gen Z adults’ top two daily media activities are streaming video (46%) and streaming music (43%), per a May 2023 Morning Consult survey.

Beyond the chart:

• Gen Z is less likely to consume traditional media like linear TV and AM/FM radio than older generations.
• Among US Gen Zers, 86.6% will watch YouTube this year, according to our Gen Z Technology and Media Preferences report.
• Nearly 9 in 10 US Gen Zers are multiscreeners, consuming TV and internet content at the same time, according to our January forecast.

Use this chart:

• Strategize which platforms are best for reaching Gen Z.
• Understand how Gen Z media consumption is different from the rest of the adult population.

More like this:

• Gen Z’s attention on social media is divided among platforms and activities
• Social media is a lifeline, but Gen Zers do desire occasional breaks
• 5 charts that explain the new era for social media
• TikTok elevates its search game for Gen Z by integrating Wikipedia results

More Chart of the Day:

• 10/2 - How the cookies crumble
• 9/29 - Paid social CPMs plunge
• 9/28 - Amazon shoppers keep it Fresh
• 9/27 - ChatGPT wins for SEO professionals
• 9/26 - Everybody loves YouTube

Methodology: Data is from the June 2023 Morning Consult "The State of Media & Entertainment Report: H2 2023." Data is based on monthly online surveys of roughly 2,200 US adults ages 18+ conducted during July 2022-May 2023. The data was weighted to be representative of populations of adults based on age, gender, race, educational attainment, region, gender, and educational attainment. Top-line results from the surveys have a margin of error of +/-2 percentage points.