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Learn More →Retail Media Ad Spending Forecast H1 2024
Off-Site Ads’ Rise Sparks a New Era
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Table of Contents
- Executive Summary
- US retail media ad spending will grow at a torrid pace
- Retail media will account for more than one-quarter of search ad spending in 2024
- Retail media display’s balance has begun to shift off-site
- Off-site retail media ad spending blooms as advertisers’ options grow
- Partnerships and acquisitions powered a significant revision to our retail media CTV forecast
- Select company snapshots: Amazon will remain atop the pecking order
- EMARKETER Interviews
- Sources
- Media Gallery
Charts in This Report
Omnichannel Retail Media Will Account for Almost a Quarter of All US Media Ad Spending in 2028Six Different Formats and Tools Are Part of a Majority of Retail Media Advertisers' Strategies
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