As more viewers leave traditional TV packages for streaming alternatives, there is a heightened interest in how much money is being spent on video subscriptions and which companies are benefiting from changes in consumer viewing patterns. In December 2020, we forecast video subscription revenues for the first time, in what will become an ongoing series of estimates. We define video subscription revenues to include revenues from regularly recurring fees for access to video services. This includes revenues from digital video and pay TV services; it excludes revenues from advertising and pay-per-view.
When we break out US OTT subscription revenues by company, Netflix, Disney, and YouTube are the largest recipients. (Our number for Disney combines revenues for Disney+, ESPN+, and Hulu.) In 2021, just under a third (30.8%) of all US OTT subscription revenues will go to Netflix. Disney will account for about one-fourth (25.9%) of OTT subscription revenues, and YouTube will account for 13.2%.