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Learn More →Mobile App Monetization 2023
In-App Purchases Resume Growth but Still Trail Advertising
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Table of Contents
- Executive Summary
- Despite continued strength in mobile advertising, app publishers look for alternatives.
- A yawning gap opens between IAA and IAP spending.
- After a tough 2022 for gaming, in-app spending swings back to positive growth.
- What do these monetization trends mean for marketers?
- Sources
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