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Learn More →Influencer Marketing 2023
The Hollywood Strikes Are a Wake-Up Call That Creators Are Bigger Than Social Media
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Here’s what’s in the full report
3files
Exportable files for easy reading, analysis and sharing.
6charts
Reliable data in simple displays for presentations and quick decision making.
2expert perspectives
Insights from industry and company leaders.
Table of Contents
- Executive Summary
- The Hollywood strikes have boosted creators’ power.
- It’s time to start taking creators seriously.
- How should marketers, social platforms, and media companies shift their strategies?
- Insider Intelligence Interviews
- Sources
- Media Gallery
Charts in This Report
US Influencer Marketing Spending, by Platform, 2023 & 2024 (millions)How Much of Their Influencer Marketing Budget Do US Marketers Dedicate to Organic vs. Paid Media/Amplification? (% of respondents, July 2023)
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