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Learn More →Gen Z’s Path to Purchase
Our Exclusive Survey Explores How Social Media Influences the Customer Journey
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Table of Contents
- Executive Summary
- Product discovery: The role of social at the top of the customer journey
- Consideration: How Gen Z evaluates new brands and products
- Conversion: How Gen Z ultimately purchases new brands and products
- Methodology
- Media Gallery
Charts in This Report
Brand Sites and Social Media Are the Top Online Discovery Channels for Gen Z Clothing BuyersGen Z Beauty Shoppers Are Far More Likely to Discover New Brands/Products on Social Media
Gen Z Health and Personal Care Shoppers Are More Likely to Discover on Social Media and Brand SitesGen Z Is More Likely to Embrace TikTok and Eschew Facebook for Brand and Product Discovery
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