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Learn More →Gen Z Social Media Preferences
TikTok and Instagram Are in a Battle Over Stories, DMs, and Video
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Table of Contents
- Executive Summary
- Instagram and TikTok are standouts among Gen Z
- Gen Z prefers Instagram over TikTok for DMs
- Instagram still dominates Stories
- YouTube and TikTok are winning long video
- Gen Z chooses TikTok over Instagram for livestreams
- TikTok is Gen Z’s undisputed go-to for short-form video
- Methodology
- Sources
- Media Gallery
Charts in This Report
TikTok vs. Instagram: Top 5 Areas Where Gen Z Has Strongest PreferencesGen Z Prefers Instagram for DMs
Instagram Is Gen Z's Go-To for StoriesGen Z Largely Prefers YouTube for Long Videos, but TikTok Comes Second
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