Consumers are increasingly turning to marketplaces for convenience, selection, and competitive prices. These five charts highlight our latest forecast and the impact of Temu in the changing dynamic.

Marketplaces are gradually increasing their share of US ecommerce, approaching the 40% mark

Retail ecommerce marketplace sales will rise much faster than overall US ecommerce in 2024: 12.7% YoY versus 8.2%. Marketplaces will continue to outpace total online sales growth at a more moderate rate each year through 2028, per our forecast. The value of marketplace sales will reach $468.33 billion this year, representing 38.5% of total retail ecommerce sales.

We expect US ecommerce sales to grow by $515 billion over the next five years, with marketplaces accounting for nearly 43% of those gains. The channel will continue to grow in importance as more brands seek consumers wherever they are.

Click here to view our full forecast for US retail marketplace sales.