EASA welcomes a new industry member: the European Influencer Marketing Alliance (EIMA)

27 May 2024

The Biannual Meetings in Amsterdam brought great news, including the addition of a new industry member, the European Influencer Marketing Alliance (EIMA). EIMA is a collective of local trade bodies that brings together leading influencer marketing agencies, agents, technologies, and creators in Europe. This was presented in Amsterdam by Scott Guthrie, Director General of the Influencer Marketing Trade Body.

Among other things, EIMA elevates industry standards, promotes responsible practices to protect both the creator economy and consumers, and facilitates industry-wide collaboration by acting as a unified, authoritative voice for research, guidance, and education. We are delighted to have EIMA on board and confident that this new member will bring added value to the Alliance and lead to successful cooperation.