The world’s largest beauty report
Twenty years ago, Dove redefined beauty by launching the Campaign for Real Beauty. It started with a simple, compelling truth: only 2% of women considered themselves beautiful.
By challenging society, media and the beauty industry itself to change how it represents women and face up to the harmful impact unrealistic beauty standards have set, Dove was able to help millions of young people build body confidence and self-esteem.
Building on 20 years of insights and listening to over 33,000 people across 20 countries, Dove has now conducted the world’s largest-ever study by a beauty brand to understand the reality of beauty and the pressures people face.
We listened to more than
33000
people across 20 countries, making this our largest study
