From Suella Braverman asking us if we want to go to the Four Seasons Orlando to Dawn Butler rapping, we’ve ranked TikTok election videos from cringe to most cringe
It’s difficult not to feel apathetic about the upcoming general election on July 4. While we all like to joke that the UK is a sad little island filled with sad little people, it’s true. The 2024 Global Mind Project found that British people are some of the unhappiest people on the planet, as the UK is ranked the second most miserable country in the world (not helped by the cost of living crisis, the housing crisis, stagnant pay and the fact that our government is funding a genocide). Our country’s two main political parties do not offer anything radically different to transform our way of living, either. While we luckily have some exciting independent candidates standing this year, reminding us to be hopeful, it can be difficult not to feel depressed at the current state of our political system.
But one thing that has brought me some joy this election season is all the TikTok videos. Haven’t you heard? We are currently in the midst of our first-ever TikTok election, with each party desperately attempting to garner the attention of the youth by making memes and literal fan cams of the candidates. Each video is more deranged than the last, giving off DIY student union election video vibes. No budgets, just pure desperation. It’s sad, but it’s also hilarious. After everything we’ve been through, don’t we deserve a bit of laughter?
Here’s our ranking of TikTok campaign videos from cringe to most cringe.
Suella Braverman launches her TikTok campaign (2024) pic.twitter.com/saP7sMizbI
— insane moments in british politics (@PoliticsMoments) June 15, 2024
Ranking campaign videos from the UK’s first TikTok election
Suella Braverman launched her TikTok campaign by using the viral sound of the grown baby excited to go to the Four Seasons Orlando. It’s quite possibly the worst video I have ever watched. War criminals should never laugh or smile! This is a clear appropriation of our culture (meme culture), and we shouldn't stand for it.
RANKING: 10000/10. Most, most, most cringe.
🚨 URGENT 🚨
— Dawn Butler ✊🏾💙 (@DawnButlerBrent) June 13, 2024
🎶We’ve got 21 days before they’ve got to go🎶😎
Vote for @UKLabour. Vote for me as your MP for Brent East on Thursday 4th July. #Dawn4BrentEastpic.twitter.com/2AjR6ei1X6
Ranking campaign videos from the UK’s first TikTok election
Dawn Butler launched her campaign by writing a rap. While I hate Labour, I love Dawn and her dedication to her craft! I can't get "We got 21 days to go, we've got 21" out of my head.
Is it a bit cringe? Yes, but does it also slay? Yes. Two truths can exist at once.
RANKING: 2/10. It's kind of cringe-worthy but also amazing.
The Liberal Democrat candidate for Taunton posts a fancam of himself (2024) pic.twitter.com/mJF95KODLE
— insane moments in british politics (@PoliticsMoments) June 14, 2024
Ranking campaign videos from the UK’s first TikTok election
Gideon Amos is the Liberal Democratic candidate for Taunton & Wellington, and he’s posting fan cams of himself. I feel insane every time I watch the video because I can't believe his team would make fan cams of him like he's Timothée Chalamet. I guess what they were trying to do has worked because my attention has been well and truly grabbed.
RANKING: 7/10. Super cringe.
Not sure how am I only seeing now that Labour did a Sylvanian Drama TikTok for the local and European elections pic.twitter.com/VVQtvVIEF6
— Fiona Small (@FionaSmall) June 17, 2024
Ranking campaign videos from the UK’s first TikTok election
The Labour Party are so annoying 😫
Not only do they lack morals, but they think they can lore young people by bringing our beloved Sylvanian Family into the mix! Well, they can't. Desperate and annoying.
RANKING: 5/10. Despicably cringe.
🚨 NEW: Rishi Sunak has posted his first TikTok video pic.twitter.com/P0cAg0c8PW
— Politics UK (@PolitlcsUK) May 26, 2024
Ranking campaign videos from the UK’s first TikTok election
Jump scare alert! In Rishi Sunak's first video on TikTok, he explains why the Tories want to reintroduce mandatory national service if they win the general election. However, the video starts with hundreds of little pictures of his face dancing around the screen like he's a funny, comical character. We aren't laughing, you freaks; we hate you!
RANKING: 9/10. Cringe!!!!
You have to hand it to @Nigel_Farage; no one is mastering TikTok like him. pic.twitter.com/GP7UzLedvH
— Tom Jones (@93vintagejones) June 6, 2024
Ranking campaign videos from the UK’s first TikTok election
Reform Party UK has a strong audience on TikTok, with 185.9k followers on the app at the time of writing. Their video content is incredibly vile and racist, and their followers eat it up.
This video, which is about immigration, uses a poignant moment from Baby Reindeer to spew hate and anti-immigration sentiments.
RANKING: Evil. Just pure evil.
The Labour Party suggests that TikTok users will be 'cursed by the Auramancer' if they do not share their posts (2024) pic.twitter.com/RxJA0E8y3u
— insane moments in british politics (@PoliticsMoments) June 5, 2024
Ranking campaign videos from the UK’s first TikTok election
Another Labour Party TikTok that feels incredibly desperate. The video shows a photoshopped image of Rishi as a wizard with the caption, "You've been cursed by the Auramancer (-999999 aura if you don't send this)", referencing a popular meme amongst young people. Both Rishi and Keir have the same troubling and evil vibe, so technically, they are both Auramancers, so this meme is not only cringe but redundant.
RANKING: 7/10. Super cringe.
ok thats it. uk labour tiktok is definitely ran by keir starmer discovering capcut templates and having fun pic.twitter.com/3heyzKrTkD
— S🇬🇧🇵🇸🇺🇦 (@s30k__) May 30, 2024
Ranking campaign videos from the UK’s first TikTok election
This is another fan cam, but this time, it is from Keir Starmer. I can barely type this without laughing. The video and the music are so funny. Whoever made this video must have had the time of their lives. Thank you for your service, Gen-Z intern at the Labour Party. I salute you.
RANKING: 8/10. Incredibly cringe.