Should any of you be jetting off to snow-capped mountains over the festive period, Moncler Grenoble’s AW23 collection has arrived just in time for ski season.
As always, the collection is dedicated to creating skiwear that is at the meeting point of quality and performance, with outerwear, ski suits, and accessories – goggles, helmets, skis, and snowboards – designed for breathability and endurance that will survive the harshest conditions. And for those who aren’t adrenaline junkies, the collection also features cosy ready-to-wear appropriate for life in the après-ski lane.
The launch of the collection coincides with Moncler Grenoble’s first-ever flagship store, housed in St. Moritz, conceived by Küchel Architects. That’s not all! To accompany the collection and brand new store, there’s also a campaign shot by Jamie Hawkesworth. Featuring Olympic Gold medalist skier Perrine Laffont, Olympic Gold medalist snowboarder Shaun White, freerider Richard Permin, and nowboarder Xuetong Cai, the group show of their skills on the snowy scapes, while putting the new collection to the test.
Moncler Grenoble AW23 is available now.
