A woman had social media users in stitches when she inked herself with a throwback anti-piracy ad that was on everyone's DVDs between 2004 to 2007.
The lass, known online as 'oldbrownsandalss', shared a a series of snaps as part of a viral trend poking fun at the notion that tattoos need to be deep and meaningful. She kicked off with a pic of herself in her car, looking shocked.
Over the snap, which has notched up a whopping 277,000 likes, she wrote: "All tattoos should be significant and meaningful." But her followers weren't ready for the design she got.
The next snap unveiled an inking of the phrase "You wouldn't steal a car" in a font that's very familiar. It's lifted straight from the iconic advert part of the "Piracy. It's a crime." campaign.
This ad graced our DVDs and cinema screens from 2004 to 2007, aiming to put the brakes on dodgy dealings with pirated flicks. It featured a man nicking various items and compared it to a young woman downloading a film without paying for it.
The aim was to hammer home that watching pirated DVDs is wrong. But it actually ended up making people laugh – and continues to years later.
It's still getting ripped on social media today, with one user slamming it as a "loud a** ad" in their post. TikTok users have been cracking up too.
One user bantered: "Just unlocked a memory," and another cheekily remarked: "I would argue that it IS significant and meaningful."
Another chimed in: "No cause this is actually the best tattoo I've ever seen." Someone else laughed: "You're a legend."
Meanwhile, other TikTokers confessed they were spooked by the ad when they were kids. One shared: "Used to scare me as a kid, didn't know it was about copyright."
Another moaned: "Why did this ad scare me as a child tho." A third admitted: "I used to think I was watching something illegally as a kid every time a copyright warning showed up."
Piracy is the illegal act of copying or distributing copyrighted material without permission from the owner, such as movies, music, software, or books.
This theft deprives creators of their due earnings and violates laws designed to protect intellectual property. It can occur online via file-sharing sites or through the manufacturing and sale of counterfeit copies.
