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Do’s & Don’t’s Of GRAMMY® FYC Marketing (For Your Consideration)

Breaking through the noise is one of the trickiest parts of music marketing and advertising. As the GRAMMY voting season is underway, For Your Consideration (FYC) advertising can help raise awareness of your artist in the music community, and in pa...

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New Music From Central and Eastern Europe

The Orchard is excited to support amazing Central and Eastern European music with new signings and releases, including Aiko, Tina Karol, and Jerry Heil. Aiko Aiko is a Czech Republic-raised artist who represented Czechia in Eurovision 2024. S...

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Rising Women In Punk 

In celebration of Rising Women across all genres and styles of music, we’re shining a spotlight on Rising Women in Punk. From Punk Rock to Post Punk, these women are making their mark in the Punk scene. NOBRO (Dine Alone) Formed in Canada in 2014, NO...

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The Orchard Launches New Series ‘In Collaboration’

The Orchard launched a new series named In Collaboration. This series explores the relationship between artistic unity within Black culture to craft a work of art. Themes such as trust building, vulnerability and energy exchange are on display, and attest ...

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What The #&@$ Do You Do, Marissa?!

In our series ‘What The #&@$ Do You Do?!’ (WTFDYD), we highlight Orchardites to learn more about their role at The Orchard and experience working in the music industry.  Get to know Marissa Putney, VP of Global Artist & Label Services at Th...

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A Glimpse Into Pride 2024

We are thrilled to mark the success of our Pride festivities we held at a variety of events and activations this year. Celebrating Pride alongside our staff, artists, and partners brings us immense joy. Here are some highlights from this Pride month that w...

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Submit Your Art For A Chance To Featured In Peso Pluma’s Global Art Gallery

Get ready for an international celebration of music and art! The Orchard is excited to announce the launch of our global fan art campaign, El Mundo De La Doble P, featuring Mexican artist, Peso Pluma. We invite fans from all over the globe to submit the...

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2024 YouTube Best Practices

YouTube is essential to the ever evolving digital music landscape. And the Orchard is happy to provide our 2024 YouTube Best Practices, where you can learn about new features, branding tips, and how to reach your goals successfully.  Channel Featur...

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2024 Global Music Conference Overview (Updating)

In 2024, a diverse array of global music conferences is set to captivate enthusiasts and industry professionals alike. Mark your calendars with the dates and conferences below to connect with music industry professionals in Q1 2024.  * = The Orchar...

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5 Artists You Should Know: Philippines

The Philippines boasts a vibrant and diverse musical heritage that reflects the country's rich cultural tapestry. Influenced by a blend of indigenous, Spanish, American, and Asian traditions, Filipino music spans a wide spectrum of genres and styles. Tradi...

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Advertising 101: Dark Posts vs. Boosted Posts

Dark Posts vs. Boosted Posts on Facebook Not sure about the difference between dark posts and boosted posts? Curious about which one might be more effective? Is there a cut-and-dry answer to that question? It’s important to understand the differences as...

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Instagram 2024 – What’s New?! 

Instagram has over 2 billion monthly active users and is the world’s third most used app, behind Facebook and TikTok. With its ever-growing user base, Instagram keeps expanding what they offer and last year wasn’t any different! It started as an app for po...

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YouTube Copyright Claims

If you have received a notice from YouTube that your video contains content that is owned or licensed by The Orchard, a music distribution company, please read the outline below which will address any questions you may have. Please know that The Orchard is...