Alison Hammond 'offered SECOND show by BBC that could go head-to-head with This Morning in "nightmare" for ITV'
Alison Hammond has reportledy been offered a new show by the BBC which could go head to head in the schedules with This Morning, causing a 'nightmare' for ITV.
It comes just months after the presenter, 49, was 'snubbed' by This Morning bosses when Cat Deeley and Ben Shephard bagged the show's main presenting gig.
Now Alison, who continues to host the ITV series on Fridays with Dermot O'Leary, is said to have been approached to front a travel show called Florida Unpacked.
BBC bosses have already signed her to host Alison Hammond's Big Weekend, which would see her spend 48-hours interviewing famous faces.
A source told The Sun: 'This is a continuing nightmare for ITV as Alison is seen by them as one of their biggest stars — but she's increasingly working for their rivals'.
Alison Hammond, 49, has reportledy been offered a new show by the BBC which could go head to head in the schedules with This Morning, causing a 'nightmare' for ITV.
Alison, who continues to host the ITV series on Fridays with Dermot O'Leary (pictured) is said to have been approached to front a travel show called Florida Unpacked
It comes just months after the presenter, 49, was 'snubbed' by This Morning bosses when Cat Deeley and Ben Shephard (pictured) bagged the show's main presenting gig
'The travel show is the latest tempting offer she's taken up with BBC execs revelling in the fact they can put it head-to-head with This Morning.
Before adding: 'It could lead to the situation where Alison can be seen hosting the daytime magazine show on ITV while simultaneously being seen over on BBC One.'
According to the publication the show would follow Alison as she visited the sunshine state of Florida, with possible future series set in different parts of the world.
MailOnline have contacted Alison's reps, BBC and ITV for comment.
In her celebrity interview show Alison will enter the homes of stars and give fans a glimpse into their glamorous lives.
Set to be filmed across the UK, Alison will be asking all the big questions in her unique and hilarious way - which has made the This Morning and Great British Bake Off star one of the country's most loved personalities.
Alison said that during the series, which will hit BBC One and iPlayer in 2025, she will make sure to leave 'no stone or cupboard unturned' in her quest for celebrity gossip.
Of her new gig over on the rival BBC, Alison said: 'I'm so excited to serve up some big lols and tons of OMG revelations on the BBC as I spend some quality time with some of the UK's favourite celebrities.
BBC bosses have already signed her to host Alison Hammond's Big Weekend, which would see her spend 48-hours interviewing famous faces
A source said: 'This is a continuing nightmare for ITV as Alison is seen by them as one of their biggest stars — but she's increasingly working for their rivals' (Pictured hosting ITV's For The Love Of Dogs)
No stranger to big gigs Alison also hosts The Great British Bake Off (pictured)
'When I'm on a mission no secret is safe, and trust me no stone or cupboard will go unturned!'
Kalpna Patel-Knight, head of entertainment at the BBC, added: 'Alison is one of the most warm-hearted presenters in the UK and it's no surprise that big name celebrities are lining up to have her spend the weekend at their homes. It's going to be a blast!'
Mel Balac, creative director for entertainment at BBC Studios, said Alison is the perfect woman for the job because she 'wears her heart on her sleeve'.
'Her incredible openness, energy and warmth will shed new light on the celebrities she spends the weekend with,' Mel added.
'When Alison comes knocking it's a special appointment you won't want to miss!'
