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WHAT IS A MILLENNIAL?

Born 1981-1996 (27-42 years old)

Coming of Age: 1998-2006

Product of change: Millennials came of age during a time of significant technological change, globalisation and economic disruption – giving them a different set of behaviours and experiences than their parents.

Digital natives: Exposure to technology since early childhood has led to technology-sophistication, resulting in a sense of immunity to most traditional marketing and sales pitches.

They are used to instant access to price comparisons, product information and peer reviews.

Work-hard, play-hard attitude: Millennial's are team-oriented, honest and enjoy building friendships with colleagues, but also want to have a life outside of work.

Naturally, most Millennials want to be at a company that appreciates this desire for balance and openness. They relish high levels of dual-direction feedback

Stability-anxiety: In spite of perceived across-the-board advantages of working as freelancers or consultants, nearly two-thirds of millennials said they prefer full-time employment.

Health-conscious: Millennial's devote time and money to exercising and eating right.

Being physically and mentally healthy topped the list for most surveyed Millennials when asked what would most help them live a happier, more fulfilled life. 

Experience-economy: Over half of surveyed Millennials would rather spend money on an experience versus a possession (only 22.6% valued material goods over experiences).

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