This is what Britain REALLY thinks ahead of the election: From Whitby Woman to White Van Man, we've selected six people from key target groups who will decide the outcome of next month's vote
Swing voters are important in any election and pollsters always have fun with names to describe them.
Remember White Van Man, the working class tradesman, or Mondeo Man, the aspirational young professional, vital to Tony Blair's election successes?
Over the years, we've also had Waitrose Woman, an affluent southerner, Worcester Woman, who lives in a key marginal seat, and Workington Man, a Labour Brexit voter.
This time, it's Whitby Woman, coined by think-tank More In Common. She's 60 and voted for Brexit and Boris Johnson. Will she stick or be seduced by Sir Keir Starmer?
Meet The Mail on Sunday's panel of voters and what they make of it so far. We'll be revisiting them over the next few weeks.
Worcester woman
Lynne Price, 52, from Kidderminster
Married with blended family of five sons. Head of customer services for IT company EBC Group.
'I'm a classic floating voter. My parents were Lib Dems, but in the 1980s and 1990s I fell in with the Conservatives – Margaret Thatcher was a strong woman.
Lynne Price, 52, from Kidderminster who is married with a blended family of five sons
'When I was a bit older, and starting a family, my priorities changed and I went towards Labour. The cost of living is probably my biggest consideration. We spend £1,000 a month on food. We had to downsize last year because we had to tighten our belts.
'I did like what Rishi Sunak said about National Service. My dad did it and it gave him his career.'
White van man
Ian Fox, 68, from Ipswich
Divorced with two children. Painter-decorator. Earned £25,000 last year.
'I was a Tory voter under Margaret Thatcher. The UK economy was good then and I made a lot of money. In 1997, I voted for Tony Blair's New Labour.
'He was clear with his ideas and felt like a Tory to me. If Labour had him now, they'd stroll this election. But they have Keir Starmer. If he came into my pub, everyone would laugh at him.
Ian Fox, 68, from Ipswich is a painter decorator and is divorced with two children
'The key issue is immigration. It's getting out of control.'
Whitby Woman
Sharon Coulson, 58
Married with two children and a stepson. Sales assistant on the minimum wage.
'In 2019, I voted for Boris Johnson because he was a straight talker, and after I'd voted to leave the EU in 2016, I felt he could get the job done. The current leaders do not fill me with that confidence.
'I worry for my children getting on the property ladder. Houses on the market often become holiday homes for rich people from elsewhere.
'Then there is the NHS and staffing levels in hospitals and GPs.'
Sharon Coulson, 58 is a sales assistant on minimum wage from Whitby
Mondeo man
Lewis Richardson, 35, from Wickford, Essex
Works in IT sales
'I grew up with Tony Blair as PM and I remember being told how important education was, so I went off to study communications in 2007. By the time I graduated, all my mates who were tradesmen were in a much better financial position. I am on a good salary now but it has taken a long time to get there.
'I like a bit of what Labour have to say, and a bit of what the Tories have to say.'
Lewis Richardson, 35, from Wickford, Essex who works in IT sales
Waitrose woman
Louisa Dunbar, 42, from Reading
Married with two children. Runs OrangeGrove, which improves business websites.
'I am considering my vote more carefully than ever. We spend roughly £1,700 a month on nursery fees for our youngest – it means holidays and day trips have to be sacrificed.
'With a business of my own, I would like to see a government that introduces incentives for growth. Corporation tax is a big worry. I am someone who wants to see business thrive but feels a moral responsibility for our society.
Louisa Dunbar, 42, from Reading who is married with two children
'Education is another concern. I am not sure it is on the radar of either party. No party has convinced me yet.'
Workington man
Maurice Hetherington, 69, from Cockermouth, Cumbria. Has a partner, a stepson and a son. Retired carpet fitter.
'I grew up in a Labour household. I always felt as working class people that they were the party for us. But by the end of Tony Blair, I started to change my mind.
'I voted Conservative for the first time under David Cameron. But I don't know what to do this time. Keir Starmer seems to change his policies each time. He's an inbetweener, a flip-flopper. I wouldn't like to follow him into battle.
Maurice Hetherington, 69, from Cockermouth, Cumbria. He has a partner, a stepson and a son
'The big issue for me at this election is going to be the young people. We've got two granddaughters – I want them to be able to have jobs when they grow up, and somewhere to live, and access to an NHS dentist.'
