PrettyLittleThing co-founders announce a new luxury business venture - but it's not for the typical PLT clientele
- Umar and Adam KamaNi, from Manchester, have launched Kamani Rossar
- READ MORE: Nada Adelle, who is engaged to PrettyLittleThing billionaire Umar Kamani, continues pre-wedding celebrations from her £16,000 suite at the Dorchester in Paris with trips to Dior and Disneyland
The co-founders of PrettyLittleThing have joined forces to create their 'long held ambition' - an interior design company dubbed Kamani Rossar.
Unlike the fast fashion clothing aimed at budget shoppers, the Kamani brothers, from Manchester, have targeted the upper echelons of society with their latest venture.
Operating from UK and Dubai offices, Umar, 36, and Adam, 34, have partnered with interior designer Rob Rosser to provide design services to luxury clients in their first major venture since PrettyLittleThing.
They formed PrettyLittleThing in 2012 after witnessing their father's success with Boohoo, which he co-founded, but both sold their stakes to him in 2020 and Umar resigned as CEO.
Now, the brothers have undertaken initial interior design projects, and have shared computer renderings of their design of an entertaining space in a family home and a yacht, as well as a lobby space for a 'leading hotel' they've been commissioned by.
The co-founders of PrettyLittleThing have announced a glimpse into their new interior business company, Kamani Rossar
Kamani Rossar will provide services to luxury clients, including commercial, residential and industrial buildings in Manchester, Mumbai, and New York City.
Adam Kamani said: 'It has been a long-held ambition to make bespoke, luxury interior design one of our business offerings. I've always admired Rob's work, so I'm so pleased we are partnering with him on Kamani Rossar.
'It's full steam ahead with our ambition to become renowned worldwide as the premier authority in interior, architecture and developments.'
Umar and Adam, from Manchester, are the sons of billionaire Boohoo founder Mahmud Kamani.
In 2012, Umar and his brother Adam co-founded PrettyLittleThing, with their company now enjoying a host of celebrity endorsements including Khloe Kardahsian, Hayley Bieber, Little Mix, Nicole Scherzinger and Paris Hilton.
Before he founded his firm, Umar was an amateur boxer, who previously confessed to only caring about partying and chasing women.
The businessman lives a very glamorous lifestyle, filled with overseas trips, flashy cars and dazzling accessories, which he regularly photographs and fills his Instagram feed with.
One day he's 'topping up his vitamin D' in the infinity pool at the luxury Monastero Santa Rosa Hotel in Italy, where a sea view suite will set you back nearly £3,000 a night.
The luxury company, co-founded by Adam and Umar Kamani, has teased designs for a 'leading' hotel (pictured)
It's their next big business venture since launching PrettyLittleThing in 2012 (pictured: Adam (L) and Umar (R)
The next, he's at the wheel of a Riva yacht cruising along the Amalfi coast before posing on the bonnet of his £264,000 Rolls-Royce Dawn in Beverly Hills.
You might also find him behind the wheel of his £300,000 Lamborghini Aventador roadster or the coupe version with personalised number plate. For more rugged trips, he has two Hummers and a £92,000 customised Mercedes G-class.
He's often spotted lunching at Nobu in Malibu, California, in a pair of £450 Gucci slippers, with a gold Rolex on his arm.
He hangs out with rapper P Diddy at the Grammys and Kylie Jenner at the Coachella music festival in California. All events are, naturally, recorded on his smartphone, which at one point had a £790 Louis Vuitton cover.
'A lot of these people are my friends,' he said of his celebrity circle. 'Will.I.Am is a really good mate – we FaceTime nearly every day – as is P Diddy.'
And such is his self-belief that when he wanted to launch PLT in the US four years ago, he offered a six-figure sum to reality TV star Kylie Jenner, half-sister of Kim Kardashian, to appear in one of his £15 orange dresses.
'It's all about the hustle,' he previously admitted. 'I knew I wanted to be in those circles because I'm obsessed with power.'
Power duly followed. The Kylie Jenner coup led to sales increasing ten-fold and allowed him to buy a seven-bedroom mansion in the Hollywood Hills, complete with basketball court.
His five-year plan, he's previously said, is 'to make as much money as possible' and escape his father's shadow, admitting that half the reason Mahmud helped him start PrettyLittleThing was to 'get me on the right track'.
'I'm a rich man's son and that's not what I want to be,' he said. 'So yes, I have got something to prove. I want to be the rich man. I want to be the successful person.' He added: 'If you're going to be in competition, I would rather keep it in the family.'
In 2019, society bible Tatler named Umar its eighth most eligible bachelor, alongside the Duke of Roxburghe and former One Direction star Harry Styles.
Umar and his fiancée Nada made their first public outing together in March 2020, a month after going Instagram official, with the couple attending the Yeezy Season 8 show during Paris Fashion Week from Kanye West's brand.
In 2006, Umar started working for the fashion family business as a manager, while attending theatre school. He went on to study international business at Manchester Metropolitan University.
Mahmud's father Abdullah moved the family to Kenya, where many Indian families had prospered under the British Empire.
Mahmud was born there in 1964, but four years later the Kamanis were forced to flee to Britain by increasing unrest and draconian employment laws that favoured native Kenyans.
They settled in Manchester, where the entrepreneurial Abdullah sold handbags on a market stall to feed his family, before investing in property and founding the wholesale textile business Pinstripe, where Mahmud worked, using family connections in India to source garments.
By the early 2000s, the firm was selling nearly £50 million of clothing a year to High Street names such as New Look, Primark and Philip Green's Topshop.
Spotting the potential in the growth of the internet, Mahmud set up his online retailer in 2006 that would deliver their own-branded fashion at rock bottom prices, starting out with just three staff and operating out of a Manchester warehouse.