Other than their worldwide success (and big booties... but hey, let's park those politics for another day), the Kardashian-Jenner clan are known for their extravagant beauty. From makeup brands galore to otherworldly hair transformations, there's not much we haven't seen the family experiment with. And today is no exception with Kim undergoing the latter and repping a blood-red look like no other.

Appearing as the face of the final PhotoVOGUE issue in Margaret Zhang's tenure as Editor-in-Chief of Vogue China comes one of the most photographed women in the world: Kim Kardashian. In honour of said monumental issue, Kim shares her outlook on the art of image-making alongside a raw and intimate photo essay.

"I want to see something different, even if I don‘t really like it and I’m not comfortable with how I look in it. I know someone will resonate with that. I know someone will want to see a different side of me," Kim shares in discussions with Margaret.

Now, as interesting as the conversations between the two are, what had us doing a double take was the butt-skimming red locks Kim wears in one of the shoot pics. Scroll through to the second slide of the below Instagram carousel post to see all that we're describing.

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The extra-long length, dark shadow root and gothic eyeliner make for one heck of a transformation. Unrecognisable, much?

But as shown in the above picture that fronts the IG post, Kim not only rocks one dramatic hair makeover but serves up three (!!) with a second grey Neptune waves 'do and a third jellyfish cut. Three for the price of one, as Tesco would say.

Oh, and did we mention the two-toned blue lip look?

Major, in every sense of the word.

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Lia Mappoura
Beauty Assistant

 Lia Mappoura (she/her) is the Beauty Assistant at Cosmopolitan UK. Covering everything from viral celebrity hair and makeup news to the latest trend predictions, she’s an expert in recognising the season’s next big beauty look (before it ends up all over your social media feeds). You’ll usually find her putting TikTok’s recent beauty hacks to the Hype Test, challenging the gender-makeup binary and social stereotypes, or fangirling over the time Kourtney Kardashian viewed her Instagram Story (yes, it’s true). Find her also on