Marketing & Communications Roundtables

Chief communicators have earned their seat at the table and now find themselves involved in many business issues. They manage multiple stakeholder groups to create a singular voice and vision for the company. More proactive and strategic, today’s communications leaders have become a trusted advisor of CEOs and business units, responsible for navigating key issues facing the business, getting ahead of future challenges, and providing data and insights on various stakeholders.

How is CCOs’ life at the table—and often outside their communications swim lane?

In this 45-min roundtable, we’ll highlight some of the shifts that we are seeing in the chief communicator role and will discuss their implications with CCOs. We’ll also try for at least one CEO to share their perspective. This roundtable is part of an ongoing research project on the evolving role of the CCO (and CMO) and CEOs’ perspective on those roles, and we hope you’ll be part of this conversation.

 Questions we plan to discuss are:

• How have chief communicators’ responsibilities evolved?
• What are key skills that today’s lead communicators need?
• What is CEOs’ view of communications’ role, and what new expectations do CEOs have?

Join us for 45 minutes of discussion with your peers in communications and related fields. We are holding this event under the Chatham House Rule, i.e., attendees may use the learnings from the event but may not attribute them to any individual or company.