Jul 11, 2024

As part of CoinDesk's GameFi Week, sponsored by Catizen, TON Foundation ecosystem lead Alena Shmalko weighs in on the problems of the play-to-earn model, including high barriers of entry and lack of sustainability. Plus, the role Web 2 audiences play when it comes to the mass adoption of Web3 gaming.

Video transcript

The problem with uh play to earn was definitely like high barrier to enter and then the um lacking sustainability of those models. So later, right? Um And so now we can see the entire new narrative of tap to earn about which exactly I'm I'm writing in the article in the open ad. Um So, yeah, and this new narrative just brought us an opportunity to offer something very simple, very engaging and very appealing to the masses and specifically to web two masses, which is very, very important. And the thing that I keep on highlighting just because if we really want to achieve mass adoption in gaming in web three gaming, we need to focus on the web two audience, obviously.

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