Lauren Pardee

Lauren is a senior commerce editor for Byrdie, where she covers skincare, haircare, makeup, fashion, and wellness. She’s always the first to know about top industry trends and innovative product releases, and when there is a huge sale happening, her advice on what’s worth buying is top-tier. Her latest obsessions are minimal ingredient beauty products, beauty tech, and K-beauty.

Lauren has nine years of industry experience writing, editing, and strategizing audience development, and her focus on beauty, fashion, and wellness has led her to collaborate with top industry experts and celebrities. Throughout her career, Lauren's become no stranger to photo or video shoots, as she often oversaw the editorial aspect of those verticals—these skills have led her to fashion weeks, press junkets, and product launches. Now, she oversees a talented group of staff and freelance writers for Byrdie's commerce team, where they create tested, expert, and research-driven product round-ups.

When Lauren isn't exploring new solutions to dark spots, brittle nails, and flat hair (her personal obsessions as of late), chances are she’s checking a city off her travel bucket list, trying out new recipes, vision-boarding ways to redecorate her home, or bookmarking the latest and greatest style trends. This New Englander turned Brooklynite is equally as happy exploring restaurants throughout the five boroughs, hiking around Connecticut, and beaching with her pup in Cape Cod, MA, too.

Highlights:

• Interviewed, created social media video content, and assisted in styling magazine cover shoots with A-list celebrities,
• Was formerly on editorial fashion, beauty, and wellness teams for brands like Cosmopolitan, Nylon, PopSugar, and more.
• Attends weekly/monthly industry events hosted by elite beauty, fashion, and wellness brands to ensure she’s always on the pulse of what's happening in the space.
• Lauren is an expert product tester (she's reviewed hundreds!). She constantly tries new beauty and skincare products at home and in the Byrdie Lab to maintain a well-rounded view of the industry and offer legitimate, unbiased shopping recommendations.

Experience

As a veteran editor, writer, and content strategist with over nine years of experience in audience development via SEO best practices, commerce content, and engaging storytelling, Lauren is passionate about creating captivating editorial that generates revenue, consumer consideration, user engagement, and positive brand association. Before Lauren Pardee became the senior commerce editor for Byrdie, worked for top-tier media brands like PopSugar, Martha Stewart Weddings, Cosmopolitan, Seventeen, Nylon, and Parents. You can also check out her work on Apartment Therapy and elsewhere.

Education

Lauren received a B.A. in Journalism with a minor in English from Hofstra University.

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