The 15 Best Halloween Makeup Brands, Hands Down

Spooky season is finally here, and we're more than excited for all the festivities that come with it. We're talking haunted houses, ghost stories, Halloween movies, and more. Of course, this time of year is also spent planning an excellent costume and Halloween makeup to go with it. After all, you can't exactly channel a vampire, mouse, or cinematic movie character without a handful of pigmented cosmetics to help with your transformation.

We know there are hundreds, if not thousands, of beauty brands to consider when shopping for this occasion. However, not all of them offer what's needed to create a truly remarkable look, so we curated a list of the best Halloween makeup brands to shop from. Whether you're emulating Wednesday Addams, a spider, Barbie, etc.—you'll find something in this list that'll help you achieve the look.

What's more, you'll be able to use these brands way beyond October 31st, and trust us, you'll want to. These highly pigmented products work to transform you into spooky creatures and create the perfect night-on-the-town look, too. So, keep scrolling to find 15 of the best Halloween makeup brands, so you can embrace high-powered creativity for spooky season and beyond. 

1. Lemonhead LA

Lemonhead LA is a company that we consider to be the leading authority on all things glitter. Every single one of its products is vegan and cruelty-free. Plus, we love that each product is suitable for use on the face, body, or hair, so it's super versatile. As such, we recommend it to anyone who's planning a costume that involves glitter...whether celestial space alien, Studio 54 dancing queen, or anything else that could use some sparkle. The best part is that there's no messy glitter glue involved: You just swipe it right on. 

Check them out at getlemonhead.com

2. Lime Crime

Lime Crime is another vegan and cruelty-free beauty brand that specializes in long-wearing and high-impact products, such as their Velvetines Liquid Lipsticks that stay put for hours at a time, without any touch-ups. Aside from vivid eye shadow palettes and blushes, the brand also makes Unicorn Hair Dye that works on dark hair colors without any bleaching necessary. 

Shop them at limecrime.com.

3. Make Up For Ever

Make Up For Ever is another brand we count on for a long-wearing finish. Whether it's a foundation, eyeshadow, or blush, all its products have serious staying power which makes it perfect for intricate Halloween looks that need to remain on-point through hours of dancing.

Discover their products at makeupforever.com

4. Half Magic

Leave it to Donni Davy, the mastermind behind Euphoria's daring beauty looks, to create a makeup brand that allows people to express themselves with colorful, long-lasting products. From chromatic eyeshadows to face gems, this brand is perfect for those who like to play with their beauty looks.

Shop it all at halfmagicbeauty.com.

5. KVD Beauty

If KVD Beauty is good enough for its fans to use as FX makeup, then it's good enough to wear for Halloween. The brand's highly-pigmented products, including its Super Pomade Pigment which comes in 16 shades, will help you replicate a wide range of beauty looks, from Tim Burton characters to pop art characters.

Find all of its products at kvdveganbeauty.com.

6. Ardell

Faux lashes are a must to make any Halloween eye makeup look pop. Ardell is a drugstore classic: It's a brand that's beloved by editors, influencers, and celebrities, in addition to scores of beauty enthusiasts. In the spirit of Halloween drama, try its thick Faux Mink Set, which will add a lot of density. 

Discover all the styles at ardellshop.com.

7. Wet n Wild

Speaking of drugstore beauty, Wet n Wild is a brand that we've counted on for many Halloween costumes in the past. Its products are highly pigmented yet inexpensive, which is a combination we love. Most products retail for under $20, and more than a handful go for less than $10. So, if you need to buy a lot of Halloween makeup and are on a budget, definitely lean on this brand.

Shop them all at wetnwildbeauty.com.

8. Bakeup Beauty

We love when talented, creative makeup artists come forward and launch their own brands, and that rings very true with Jo Baker's Bakeup Beauty. It offers a range of bright, pigmented, and long-lasting cosmetics to powerful (yet gentle) makeup removers that remove even your waterproof makeup.If you're in the mood to take your look to the next level, the brand offers face gems, too.

Find them at bakeupbeauty.com.

9. Mehron

Mehron specializes in stage and FX makeup, so you know anything you try from the brand will show up and stay put. Take the brand's iNtense Pro Pressed Palette as an example— it's formulated with eight matte shades that are so bright and pigmented, they can work on both skin and hair. That's how good Mehron is.

Dive into its colorful world at mehron.com.

10. Urban Decay

Many of us came to know and love Urban Decay for its iconic Naked eyeshadow palettes, but the brand offers so much more than that. Its eyeshadows are to die for (on theme for Halloween, we know) as our its complexion products. Just make sure to seal in your look with the brand's cult-classic All-Nighter Waterproof Makeup Setting Spray if you want your makeup to stay intact.

Shop it at urbandecay.com.

11. Kryolan

Like Mehron, Kryolan is another professional makeup brand that's popular among makeup artists worldwide and is used in theatrical productions for its high-impact and long-wearing products. Just consider its Blusher Palette, which includes eight different rosy shades you can mix and match to create a customized color. Even though it's perfect for Halloween, you'll likely use it long past October 31.

Discover the brand at us.kryolan.com.  

12. Profusion Cosmetics

Profusion may not be as buzzy as other brands that sit on Target's beauty shelves, but it's worth taking note of—especially when it comes to Halloween makeup. The brand offers a huge variety of palettes, from simple 10-shade shimmer ones to 42-shade wonders like Kaleidoscope, which includes basically everything you could ever need from a palette.

Find them at profusioncosmetics.com.

13. MAC

What would be a list of the best brands for Halloween makeup without MAC? We love the brand's famous Glitter Pigments, which you can mix into your existing liquid makeup (like lip gloss, for example) or combine with a mixing medium to create a high-definition and long-wearing paste. They're brilliant, as is everything else MAC offers. Enough said.

Stock up on the good stuff at maccosmetics.com.

14. Manic Panic

While this brand doesn't technically offer makeup, it's worth including in this list anyway as it's so good for all your hair needs. If you're in need of a new Halloween hair color and you don't want to splurge on a wig or a permanent salon dye job, reach for hair color from Manic Panic. The brand has all the vivid colors your costume could need, including temporary options like this styling gel, which rinses out with shampoo so it's worry-free if you don't want to commit to a color past your festivities.

Get creative at manicpanic.com.

15. EVA NYC

We have one more hair brand to suggest, and it's EVA NYC. This brand's hairstyling products will keep any Halloween coif in place. Many of the brand's products are Byrdie favorites, though its hair and body Glitter Spray is especially pertinent for Halloween.

Get shining at eva-nyc.com.