Alyssa Kaplan

Alyssa is an associate commerce editor covering makeup, skincare, fragrance, haircare, and more. After developing a love for beauty as a teenager, she made it her mission to find a job that allowed her to test and talk about the best products on the market. In her current role, she consistently surveys the market and spends hours testing products to find tailored recommendations for Byrdie readers. Though she loves all things beauty-related, she has a particular affinity for makeup and finds immense joy in discovering high-performing, confidence-boosting products. If there's a buzzy new makeup launch hitting the market, chances are, she's already testing it.

Highlights:

• Alyssa has been with Byrdie since August 2022 where she writes and edits shopping and product content in the beauty and lifestyle categories. 
• She holds a BS in Cosmetics and Fragrance Marketing from The Fashion Institute of Technology.
• Throughout her career, she's interviewed successful female beauty brand founders, like Annie Lawless, Nancy Twine, Emily DiDonato, and more.
  

Experience

Before joining the Byrdie team, she interned and worked for major beauty brands—including MAC, Bath & Body Works, and fresh—in marketing and product development. She also served as an Assistant Beauty Editor at VOX Media. Her work has appeared on makeup.com, skincare.com, POPSUGAR, and L’Oréal Paris Beauty Magazine.

Education

Alyssa holds a bachelor’s degree in Cosmetics and Fragrance Marketing from The Fashion Institute of Technology where she studied the business of the cosmetics industry. 

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