Emma Roberts explained why movies like Madame Web sometimes flop at the box office, and suggested the internet might be to blame.
In an interview with Variety, the Space Cadet actor said, more or less, that nobody can honestly put their finger on a movie's unpredictable fate. But she has a working theory.
"Things work; things don't work. Everyone likes to act like they can predict if they're going to work or they're not," Emma told Variety. "And the truth is, you can't. Things do badly, and then they blow up later on TikTok."
Since shortly after its release, the movie has maintained an 11% rating on Rotten Tomatoes and a 57% Audience Score.
Despite the audience and critics response, Emma "personally loved" the Marvel movie.
"I'm not intimidated by failure, and I'm not intimidated by people having negative thoughts about something. I personally really loved 'Madame Web,'" Emma said.
"I really enjoyed the movie. I thought everyone in it was great. The director, S. J. Clarkson, I think did an amazing job. She's the reason I wanted to do that movie."
Emma has an idea of why the movie didn't receive positive reviews from the audience and critics.
"If it wasn't for internet culture and everything being made into a joke, I think that the reception would've been different," she said.
"And that's what bums me out about a lot of stuff, even stuff that I've done, is people just make such a joke out of everything now," Emma added.
On the other hand, it wasn't just the audience and critics who gave these opinions on the movie. The film's star, Dakota Johnson, said she wasn't surprised by its disappointment.
"Unfortunately, I'm not surprised that this has gone down the way it has," Dakota told Bustle, noting it's challenging to get movies made, and audiences are not easily fooled by cutting corners. "But it was definitely an experience for me to make that movie. I had never done anything like it before. I probably will never do anything like it again, because I don't make sense in that world. And I know that now."
Do you agree that internet culture contributes to the unfair negative perception of TV and movies, or are they just that bad before they even hit theaters?
