Jun 13, 2024
By: Sourabh Jain
Credit: BCCI
An Indian Premier League (IPL) valuation study released by global investment bank Houlihan Lokey revealed various teams' brand value.
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Chennai Super Kings continue to lead with a brand value of $231 million in 2024, up from $212 million in 2023, registering a 9 percent growth after ending up fifth on the points table in IPL 2024.
Credit: BCCL
Royal Challengers Bengaluru, who are yet to win a trophy are second with a brand value of $227 million, up from $195 million in 2023, registering a growth of 16.4 percent.
Credit: BCCL
Kolkata Knight Riders, who won their third IPL trophy in 2024 registered a growth of 19.3 percent. The team’s brand value increased from $181 million in 2023 to $216 million in 2024.
Credit: BCCL
Mumbai Indians who had a forgettable year in IPL 2024 and ended up last reported a brand value of $204 million in 2024, up from $190 million in 2023, recording a growth of 7.4%.
Credit: BCCL
Rajasthan Royals who ended up third in IPL 2024 reported a growth of 10.8 percent. The company reported a brand value of $133 million in 2024, up from $120 million in 2023.
Credit: BCCL
IPL 2024 runner-up Sunrisers Hyderabad reported a brand value of $132 million in 2024, up from $128 million in 2023, registering a growth of just 3.1 percent.
Credit: BCCL
Despite a decent season, Delhi Capitals has emerged as the only team to register a decline. The team reported a brand value of $131 million in 2024, down from $133 million in 2023, registering a 1.5 percent decline.
Credit: BCCL
Gujarat Titans who had a bad season have a brand value of $124 million, up from $120 million in 2023, registering a 3.3 percent growth.
Credit: BCCL
Punjab Kings, another team yet to win an IPL trophy recorded a growth of 12.2 percent. The team’s brand value increased from $90 million in 2023 to $101 million in 2024, despite a bad season and ending up in the ninth position.
Credit: BCCL
Lucknow Super Giants are tenth, with a brand value of $91 million in 2024, up from $83 million in 2023, registering a 9.6 percent growth. The team had an average season, ending up seventh on the points table.
Credit: BCCL