Home - Blue Triangle

Last year, we helped leading online & omnichannel brands uncover an unbelievable $2.7 Billion in conversion improvement opportunities.

As a result of Blue Triangle, we have shaved close to two seconds off of our dom complete measurement on our product pages. The speed improvement has not only helped our conversion rates, but our SEO rankings have also seen an uptick.

Leo Garcia

Director

I’ve never worked with any other solution that provides so much data about the business value of website performance and user experience. The biggest difference with Blue Triangle is the business opportunity reporting.

Artur Lanzellotti

Data Strategy Manager

Every company should have Blue Triangle.

Dan O’Reilly

Head of Group CRO

Go from Guessing to KNOWING

Every friction point kills your conversions. But some friction points cost you more. Find out which.

Blue Triangle's revenue-loss dashboard uniquely calculates the real business impact of friction-generating problems on your website or app (slow pages, errors, bad links, out-of-stock items, etc.) with customer journey analytics to take the guesswork out of optimizations.

So you'll know the dollar value of every friction point and how much you'll recapture by resolving friction to maximize conversions.

Go Beyond Alerts to INSIGHTS

Get a pulse on every factor impacting customer experiences with a unified customizable dashboard.

Every friction point is not the same. Nor is every conversion rate or revenue improvement opportunity.

By tracking technical, security, business, and marketing KPIs in a single platform, Blue Triangle unites all teams to deliver frictionless digital experiences.

Digital experience monitoring is just the start. Imagine the power of business intelligence to tell you:

Which problems are robbing the most revenue
Precisely where users drop out in the customer journey

Only by quantifying friction can you resolve issues before it impacts your search traffic, paid media efficiency, and conversion rates.

Evolve from Finger Pointing to PINPOINTING

Identify the cause of website and app friction to make fixes, faster.

Are you fixing the right problems at the right time? Resolving issues that don't generate more revenue wastes time and resources.

But whose fault is it? Truth is nobody owns resolving friction. Everybody does. And any team can unknowingly add friction to the customer journey.

Working in silos with disparate tools provides only partial insights and cannot map friction to revenue loss. Blue Triangle works with your existing tools to uncover hidden, revenue-robbing friction. With customer journey analytics, you can:

Pinpoint the precise sources of friction
Get prescriptive remediation guidance to resolve your most critical issues.

Replace Hunches With PROOF

Validate the ROI and business impact of your digital experience optimizations.

Any observability, session replay, or marketing analytics solution can tell you if your technical issues have been resolved. But has the customer experience improved? Did it result in more conversions?

Only Blue Triangle validates that your remediation efforts achieved or exceeded the expected outcomes because only Blue Triangle starts by quantifying your revenue opportunity and ends by proving ROI.

How much ROI? Our clients average a 13.4x ROI boost from resolving friction Blue Triangle revealed.

See How Your Website Measures Up

Does your website fare well against the speed and performance of your peers? Dare to compare with our industry benchmarks powered by synthetic monitoring.

Access the Rankings

Impressive performance. Undying loyalty.

With the highest G2 and NPS scores in the industry, it's easy to see how Blue Triangle has turned impressive business performance into undying customer loyalty.