"We serve a very specialized segment with the racing products and services we offer. Along with selling our products, we communicate tricks of the trade to keep our audience riding for years to come," said Jeff Fredette, owner of Fredette Racing Products. "BLOX Digital gives us the ability to support our business and our customers."
Personalized customer interaction and support
Fredette Racing Products specializes in Kawasaki KDX motorcycles and motorcycle ice racing. To support his niche community of enthusiasts, Fredette's online presence aims to provide a more personalized interaction.
FRPoffroad.com focuses on a news style approach to offer a more personalized interaction for motorcycle enthusiasts.
"Our previous site had a cookie-cutter format where all websites looked the same. There was just no personality to the site." While Fredette had been using an ecommerce platform designed for ATV and motorcycle dealers, he found it lacked the ability to offer tailored advice and support beyond basic sales transactions.
"Our new site gives us the chance to support our community and highlight our specialty products." By switching to BLOX CMS, Fredette's new site, FRPoffroad.com, focuses on a more news-style approach to engage with customers, address technical questions, and offer expert advice. "The BLOX Digital solutions are so intuitive. I'm able to pivot on a dime and make changes myself quickly and easily, and I'm not a technical guy."
More than just a shopping cart
The transition to BLOX Digital addressed the shortcomings of their previous platform and also significantly improved customer service and user experience. Leveraging BLOX CMS's flexible form builder, Fredette has created a customized eCommerce experience tailored to his market's unique needs.
Thanks to customized forms, BLOX CMS has replaced FRPoffroad.com's traditional shopping cart with a more personalized approach.
"Many times it isn't as simple as ordering a part, there are specific questions based on a myriad of factors," Fredette said. "I wanted to get away from the shopping cart and interact more with my customers. Part of the service I offer is being an expert on the KDX."
Along with Fredette's expertise and advice, FRPoffroad.com now highlights specialty products, and offers classifieds for buying and selling.
"Before this platform, classifieds was something I never thought to do. I was surprised how easy it is now to post something for sale. We also made extensive use of collections to create mini-catalogs of products—another great feature in BLOX CMS that I didn't have with my old provider."
A site that gets results and customers love
Since launching the new site, FRPOffroad.com has seen increased visibility for SEO and Google search.
Fredette worked with the BLOX Digital team to bring his new site to life. "Their professionalism and customer-first approach made things so easy. The team was amazing—when I had an idea on what I wanted to do, they made it happen."
Since launching the new site, Fredette has seen increased visibility for SEO and Google search, with important keywords ranking on the first page of results. Moreover, there has been a notable increase in website traffic and overall positive feedback from customers.
The partnership with BLOX Digital has addressed critical business challenges, enhanced customer engagement, and driven tangible results for Fredette Racing Products, positioning them as a trusted resource within their niche market.
"It is much easier for our customers to navigate the site, and get the answers and products they need. I'm excited to offer a place for enthusiasts to buy and sell bikes, parts, and riding gear."
