Tech Daily

Alibaba, BYD Use the Global Game to Reach New Customers

Electric vehicles on display at a BYD Co. sponsorship stand at a Fan Zone for the UEFA Euro 2024 soccer championship, in Berlin. — Electric vehicles on display at a BYD Co. sponsorship stand at a Fan Zone for the UEFA Euro 2024 soccer championship, in Berlin.
Photographer: Liesa Johannssen/Bloomberg

Have a confidential tip for our reporters? Get in Touch

Before it’s here, it’s on the Bloomberg Terminal

By Edward Ludlow

July 1, 2024 at 7:05 AM EDT

Chinese consumer companies are trying to make a mark as advertisers for Europe’s most popular football tournament. But first...

Three things you need to know today:

Have a confidential tip for our reporters? Get in Touch

Before it’s here, it’s on the Bloomberg Terminal