Netflix’s Advertising Challenge: It Isn’t Big Enough
While Netflix is the biggest streaming service in Hollywood, it is barely in the top 10 for advertisers.
Good evening from Paris, where I am hopefully fast asleep by the time you read this. There have been at least five distinct eras in the media business this century, all defined by one of two words: grow or cut.
The first era was all about growth, fueled primarily by advertising. We saw the boom in cable TV, the last heyday of print and the dawn of the internet. This ended with the great recession, which ushered in a period of extreme cost-cutting.