Apple Bets That Its Giant User Base Will Help It Win in AI

A customer uses an iPhone 15 Pro.

Photographer: Dhiraj Singh/Bloomberg

Though Apple’s first set of modern AI features won’t be as impressive as rival offerings, the company is betting that its massive customer base can give it an edge. Also: Sonos launches its long-awaited headphones; Humane tries to sell itself; and Apple brings on a new diversity chief.

Last week in Power On: Apple needs to evolve to compete in the artificial intelligence era.