Cover Story
The K-Pop Mogul Behind BTS Is Building the Next BTS
With the world’s biggest boy band on hiatus, Bang Si-Hyuk wants to replicate the formula that changed music—but with even more global appeal.
Bang Si-Hyuk
Photographer: Tracy Nguyen for Bloomberg Businessweek
One Monday afternoon in August, South Korean music mogul Bang Si-Hyuk invited about 100 industry executives and press members to a Santa Monica, California, studio. He was there to unveil his new project. “I’m happy to be sharing with all of you a dream I’ve had for a very long time,” Bang, dressed in black on a makeshift stage, told the crowd.