Snap Leans Into Election Coverage in Bid for Political Ads
Snap, which has been involved in political coverage and voting awareness for years, is expanding its efforts to reach even more people.
Photographer: Tiffany Hagler-Geard/BloombergSnap Inc. is leaning in on covering the US elections, tapping into its deep user base of eligible voters even as larger rival Meta Platforms Inc. downplays political content prominence on its social media sites.
In a new partnership with between the company and the nonprofit political organization Vote.org, people will be able to register to vote, sign up for election reminders and make a plan for Election Day from within the Snapchat app, the according to a statement Monday. Snap will also prominently feature politically focused content from NBC News, including on-the-ground coverage of key events from conventions to rallies and speeches.