Food & Drinks
Logan Paul and KSI’s Prime Drinks Are Set to Surpass $1.2 Billion in Sales
- Sponsorship deals with UFC, Dodgers, Arsenal boost brand
- ‘We’d love to have our footprint in every country,’ Paul says
Logan Paul and KSI with a PRIME Energy Drink.
Source: PRIMEPrime, the hydration and energy drink brand backed by social media stars Logan Paul and KSI, is set to surpass $1.2 billion in annual sales this year as management pumps money into marketing to entice more shoppers.
Prime has invested heavily in sponsorship deals across sports and entertainment, signing big-money arrangements with the likes of the Ultimate Fighting Championship, Major League Baseball’s Los Angeles Dodgers and English Premier League football club Arsenal. It has athlete endorsers, too, including ice hockey star Auston Matthews and Swiss footballer Alisha Lehmann.