Microsoft Will Use OpenAI Tech to Write Emails for Busy Salespeople

Microsoft Corp. is adding artificial intelligence capabilities from ChatGPT maker OpenAI to another of its products — this time a customer-relationship app that’s meant to help win revenue from Salesforce Inc.

Viva Sales, which connects Microsoft’s Office and video conferencing programs with customer relations management software, will be able to generate email replies to clients using OpenAI’s product for creating text. The AI tools, which include OpenAI’s GPT 3.5 — the system that is the basis for the ChatGPT chatbot— will cull data from customer records and Office email software. That information will then be used to generate emails containing personalized text, pricing details and promotions.