Jeff Bezos Set Out to Transform Hollywood. In the End, Hollywood Changed Him
Prime Video was a prescient bet for Amazon, but it brought a major crisis and a turning point for the founder.
Jeff Bezos
Photographer: Andrew Harrer/BloombergThis article is for subscribers only.
Before Mrs. Maisel was marvelous and Jack Ryan saved the world, Jeff Bezos was convinced the internet would change how people watched television shows and movies. His response to the opportunity was called Prime Video—a prescient bet to bring a selection of video programming into the bundle of perks for Amazon.com Inc.’s Prime members.