When Amazon Nearly Flamed Out, Jeff Bezos Conceived Kindle and Prime
From crisis came invention, Bloomberg Technology reports in the podcast Foundering: The Amazon Story.
Jeff Bezos speaks during a press conference in Tokyo in 2001.
Photographer: Toru Yamanaka/AFP/Getty ImagesThis article is for subscribers only.
Today Amazon.com Inc. is an inescapable juggernaut. Back in 1994, it was just an idea, pitched by a former Wall Street banker named Jeff Bezos to disbelieving investors at the very birth of the internet era.