BuzzFeed Wants to Sell You More Stuff
- Publisher introduces ‘affiliate’ posts in seven more countries
- BuzzFeed on pace to generate over $300 million in 2019 revenue
BuzzFeed’s shopping page.
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BuzzFeed Inc. is expanding its business of connecting shoppers and retailers to seven more countries as the digital publisher tries to become profitable and rely less on advertising.
Like many media companies, BuzzFeed has a so-called affiliate business, which gives the company a cut of the sale when a reader buys a product after clicking a link on its website.