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Some of the popular websites are Google, Yahoo, Microsoft, AOL, & Ask. Among these search engines Yahoo & Microsoft showed increment where as Google declined to great extent compared to previous years. The percentage of searches handled in US by five search engines are 61.5%, 20.9%, 9.2%, 4.1%, & 4.3%. Finally, a change - Google slips while Yahoo and Microsoft gain. Now there comes a question whether Google is in trouble?? The answer will obviously be no because of raw number of searches, June 2008 was another record breaker for Google. But Google dropped from 61.8% in May 2008 to 61.5% in June 2008, the first time a share drop has been shown over the past year since December 2007 (when it went from 58.6% to 58.4%).On other hand Microsoft showed its first gain in the past year. After many months of incremental decline, Microsoft rose from an 8.5% share in May 2008 to 9.2% in June 2008. This is likely a factor in Microsoft's rise. By this it has achieved great success but at the same time Microsoft is hoping that program will generate more than a 0.7% rise in its share, and that's all it has gotten so far. Clearly the program isn't a massive initial game changer that some thought it to be. Instead, if Cash back is going to be a success, clearly now it will be something that happens over time. Let’s see if that indeed happens in the coming months. The other hand even yahoo too is showing a rise. After months of drops with the occasional rise, Yahoo posts two straight months of gains, i.e. 20.4% in April 2008 to 20.6% in May, then 20.9 percent in June 2008. I think there's great rise in Yahoo & Microsoft. Lets see the actual number of searches each handled versus market share:
Google: 7.1 billion
Yahoo: 2.4 billion
Microsoft: 1.1 billion
Ask: 501 million
AOL: 471 million
By this we can tell that Google still shows a gain. Google went over the 7 billion searches served mark. Whereas Yahoo, at 2.4 billion searches, & Microsoft, at just over 1 billion searches, which didn't break any past records but at least got closer to territory it held a year ago. On the whole there is a great increment in yahoo & Microsoft compared to previous years & Google declined a bit but then too created a record!