AdTech, AdStack, AdLib: Carlos Bracho on Advertising in the Digital Age

Axel Springer recognized early on how important it is to digitize advertising in order to remain competitive in the digital age. An AdStack, which combines various AdTech systems to display the most profitable ads and maximize revenues, plays a central role: Carlos Bracho, Vice President Global AdTech Axel Springer, and his team have developed the advanced AdTech management and optimization tool AdLib. a_inside spoke with him about AdTech, AdStacks and AdLib.

The Wall and Division