Glossary
AdAttributionKit
What is AdAttributionKit, what are its main features, and what does it mean for SKAN? Learn all you need to know in our mobile marketing glossary.
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59 results for "Attribution"
Glossary
Last-touch attribution
What is last touch attribution and how does it compare to other attribution models? Learn about the advantages and disadvantages and when to use it.
Glossary
Attribution modeling
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.
Glossary
View-through attribution (VTA)
What is a view-through attribution (VTA) and how does it work? Learn all you need to know about VTA in AppsFlyer mobile marketing glossary.
Glossary
Last-click attribution
What is last click attribution, how does it work, and what challenges it might raise? Find out more in our mobile marketing glossary.
Glossary
Attribution window
What is an attribution window, and why is it important to your campaign measurement? Learn more in AppsFlyer mobile marketing glossary.
Glossary
Reattribution window
What is a reattribution window, and how is it relevant for your app marketing efforts? Find out in our mobile marketing glossary.
Glossary
Multi-touch attribution
What is the multi-touch attribution method, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
Mobile attribution
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
Web attribution
What is web attribution, how does it work, and why is it important to your marketing efforts? Find out in our mobile marketing glossary.
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