If you know me, you know that I love sports – especially professional basketball. I grew up when Magic Johnson and Larry Bird ruled the airwaves, and later Michael Jordan became something of a role model thanks to his work ethic and brilliant ability to provide exactly the stats (points, rebounds, steals, etc.) that his… Read more »
Anchor Ideas
In the movie Blue Hawaii from 1961, Elvis Presley sings a song entitled “Rock-A-Hula Baby.” It’s dopey in that Elvis-singing-in-a-movie kind of way, but it also contains a lyric that cuts much deeper than you would think for the early 1960s. I don’t know who Benjamin Weisman, Delores Fuller and Fred Wise were, but these… Read more »
Agilix Solutions is a successful distributor in the midwestern United States that has partnered with Rockwell Automation for many years. The advantages of such a relationship are obvious: offering customers products from the world’s undisputed automation technology leader is a win-win situation for everyone involved. However, while Rockwell Automation is focused on making nothing less… Read more »
Have you ever known someone who was so eager to be your friend that they agreed with everything you said? Ask them to pick a restaurant, and they tell you they’re good with whatever you choose. Tell them about your favorite movie, and they agree, replying “oh, if you liked that, you’ll LOVE these similar… Read more »
Recently, Disney announced that its immersive, expensive Galactic Starcruiser hotel at Walt Disney World would close after just two years in operation. What? You didn’t know that Disney had a Star Wars-themed hotel set in a space ship – complete with droids and wookies – that cost a whopping $6,000 a weekend for a family… Read more »
Not too long ago, I wrote a blog entry about building your brand when business was booming. As the economic wonks continue to predict troubled waters ahead, it seemed fitting to put something together that discussed the approach a company should take when times are tough. Ironically, the answer is similar to the blog I May 2, 2023 || Branding
I hear it regularly from businesses, “I have a long sales funnel, so marketing and branding are a challenge for us,” to which I reply (politely) “tell me more.” Eventually, I explain why a long sales funnel means it’s even more important for you to build your brand and strategically communicate with your audience. If… Read more »
