First of all, I can’t say enough about how GOOD this shampoo smells!!! Kind of a clean, earthy scent. Even my hairdresser commented on it. 😊 I have tried TONS of shampoos from the drug store varieties to the most expensive salon ones. The price on this is a great value for shampoo, especially since it is natural and non-toxic. It is cleansing as well as moisturizing. The only thing that would make it better would be if I could get the same scent conditioner for the same price. Hands down my all time favorite shampoo!