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HT7122BG How to VideoHelen of Troy L.P.

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Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron | Long-Lasting Finish for Straightening Hair, (1 in)

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4.7 6,723 ratings

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$84.99 with 29 percent savings $84.99 per Count

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Purchase options and add-ons

Product Benefits	Best in class styling surface for gorgeous hair styles
Shape	Flat
Brand	HOT TOOLS
Hair Type	Curly
Material	Titanium, Ceramic

About this item

LONG-LASTING: Create pro-level sleek styles with premium ceramic-titanium plates, style professional waves with ease, and achieve effortless loose curls.
VERSATILE STYLING: Whether you’re styling sleek straight hair or effortless waves, the Evolve Ionic Salon Flat Iron creates professional results.
SMART TEMPERATURE: Rotating dial, easy-to-read digital LED display, and an audible tone when the desired temperature is reached.
TRAVEL READY: Universal dual voltage. Auto shut off and glove included. Variable heat settings up to 455℉ for all hair types.
SMOOTH RESULTS: Rounded edges for extra-smooth, shiny styles. Advanced ion generator for maximum ion output and silky smooth hair.
SYLISTS PREFERRED: Hot Tools heritage is rooted in the professional community. We’re proud we’ve been a trusted, stylist-recommended brand since we began in 1990.

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From the manufacturer

flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold

Product Description

Top celebrity stylists call this their “desert island” tool because it does everything! Use it to smooth hair, create curls, form beach waves, create pin curls, flip the ends- its usefulness goes on and on. So even if you have no plans to be stranded on a desert island, you can create any hairstyle wherever you go with the Black Gold 1” Ionic Salon Flat Iron. The styling surface of a flat iron makes all the difference, and this Black Gold finish is a best-in-class emulating the even heat distribution of 24k gold, combined with titanium and ceramic with a Micro-Shine finish. These plates glide smoothly and effortlessly along each section of hair, that means less pulling. Each strand emerges perfectly and evenly styled, top to tip. What’s more, the titanium is corrosion-resistant, so your iron will last and last. And the proprietary Micro-Shine finish helps reduce friction and damage and add shine. There’s heat and then there’s even, consistent, programmable heat. The Black Gold Flat Iron has it all. Special Pulse Technology heats up in a hurry and stays hot, maintaining temperatures for uninterrupted heat. Set the temperature to where you need (up to 455 degrees F) for your hair type and texture- the digital temperature display provides a constant read-out. Rounded plate edges let you go far beyond straightening. Bend, flip, set pin curls, you name it- this unique plate shape does it all. Get a grip- it’s easy thanks to the soft touch outer finish. Automatic two-hour shut-off offers peace of mind, and thanks to the universal dual voltage, you can bring your iron along anywhere!

Brand Story

Hot Tools Professional is a dependable brand that’s been winning awards for over 25 years, creating superior, stylist preferred styling tools that consist of innovation in every way.

Product details

Product Dimensions ‏ : ‎ 13.8 x 2.5 x 5.6 inches; 1.08 Pounds
Item model number ‏ : ‎ HT7122BG
UPC ‏ : ‎ 078729071229
Manufacturer ‏ : ‎ Helen of Troy
ASIN ‏ : ‎ B07KSFP9QZ

Best Sellers Rank: #4,915 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #12 in Hair Straightening Irons

Customer Reviews:
4.7 6,723 ratings

Product guides and documents

User Manual (PDF)

Compare with similar items

	This Item Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron \| Long-Lasting Finish for Straightening Hair, (1 in)	Recommendations Hot Tools Pro Artist Titanium Digital Flat Iron \| One Pass, Micro Shine Styles (1 in)	dummy Hot Tools Professional Nano Ceramic Flat Iron for Smooth Styles, 1 Inch	dummy Hot Tools Pro Artist Nano Ceramic Flat iron \| Wide Plate for Faster Styling (1-1/4 in)	dummy H2Pro R301V 1 1/4" Vivace Professional Variable Temperature Ceramic Styling Flat Iron	dummy HOT TOOLS Pro Signature Digital Ceramic Flat Iron, 1 Inch
	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart
Price	-29% $84.99 List: $119.99	-9% $63.50 List: $69.99	-5% $37.99 Typical: $39.99	-19% $48.83 List: $59.99	$132.72	$54.99
Price Per Unit	$84.99 / Count	$63.50 / Count	$37.99 / Count	$48.83 / Count	$132.72 / Count	$54.99 / Count
Delivery	Get it Aug 1 - 2	Get it as soon as Tuesday, Jul 30	Get it as soon as Tuesday, Jul 30	Get it as soon as Wednesday, Jul 31	Get it as soon as Tuesday, Jul 30	—
Customer Ratings	4.76,723	4.5491	4.3325	4.5713	4.4188	4.4370
Temperature Control	4.6	—	4.3	4.1	3.0	4.3
Easy to use	4.7	4.2	—	—	2.0	4.0
Lock Feature	4.7	—	—	3.7	—	3.9
Value for money	—	3.8	4.4	3.4	—	—
Sold By	Rivline®	BP UNITED	Dealz Haven	GET SUPPLY	Blue Tag Distribution LLC	Pascual Distributors
size	1 Inch (Pack of 1)	1 Count (Pack of 1)	1 Count (Pack of 1)	1.25 Inch (Pack of 1)	1.25 Inch (Pack of 1)	1 Count (Pack of 1)
heater material	Titanium	Titanium	Ceramic	Ceramic	Tourmaline	Ceramic
max temperature	455 degrees fahrenheit	232.2 degrees celsius	232.2 degrees celsius	232.2 degrees celsius	232.2 degrees celsius	440 degrees fahrenheit
material	Ceramic, Titanium	Titanium	Ceramic	Ceramic	Ceramic	Ceramic
power source	Corded Electric	Corded Electric	Corded Electric	Corded Electric	Corded Electric	Corded Electric
hair type	Curly	All	Frizz,Curl	fine, Frizzy	straight, All	All
weight	0.49 kilograms	—	0.75 pounds	0.54 pounds	1 pounds	394 grams

Important information

Safety Information

See Product Manual Included with Product for all Safety Warnings

Directions

1. Plug in the flat iron and let it heat up to your desired temperature. 2. Section your hair and glide the flat iron smoothly along each section, starting from the roots and moving down to the ends. 3. For curling or waving, twist the flat iron as you move down the hair section. 4. Use the variable heat settings to adjust the temperature based on your hair type and desired style. 5. After use, let the flat iron cool down before storing it away. 6. Remember to use the auto shut-off feature for safety. 7. Clean the flat iron regularly to maintain its performance and longevity. 8. Always follow the safety warnings provided in the product manual.

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Customer reviews

4.7 out of 5

6,723 global ratings

How customer reviews and ratings work

Customers say

Customers like the quality, straightness, performance, appearance and curls of the hair iron. For example, they mention it's affordable, works well, gives beautiful curls and that it'll make hair smooth and straight.

AI-generated from the text of customer reviews

Select to learn more

Heating Performance Straightness Comfort Quality Value Curls Appearance

397 customers mention "Heating"343 positive54 negative

Customers like the heating of the hair iron. They say that it heats up fast, the heat levels are phenomenal, and the digital heat temp thing is great. They also say that the heat is distributed evenly, and that the settings are very precise.

"...With adjustable heat settings ranging from 250°F to 455°F, it's suitable for all hair types and textures...." Read more

"...The temp dial is a good feature. Heats up fast and will straighten in one pass maybe two if you have curly hair. Fast and easy...." Read more

"...It heats up in seconds, it has a digital dial that it super easy to read and change the temp on, it’s ceramic plates are so smooth it doesn’t snag..." Read more

"Love this flat iron. Heat levels are phenomenal! Leaves your hair silky with each use. Nice and wide iron...." Read more

312 customers mention "Performance"245 positive67 negative

Customers like the performance of the hair iron. They say it delivers excellent results, it has practical functions, and it doesn't damage their hair. Some customers also mention that it works fast and smooth.

"...With its sleek design, exceptional performance, and versatility, it's sure to become your new favorite styling tool. Highly recommended!" Read more

"...Fast and easy. hoping it will last longer than other straighteners I’ve had, will update.***..." Read more

"...No pulling on the edges of your hair either. Great product!" Read more

"...I went from a 1.5" plate to this 1" plate but this works well, heats well, and for the price it can't be beat...." Read more

242 customers mention "Straightness"227 positive15 negative

Customers like the straightness of the hair iron. They mention that it does a great job straightening hair, it gets their hair super straight, and it curls and straightens so easily. It heats up super fast and straights their hair faster than any other straightener. Some say that it's one of the best straighteners they have used and that it is a good tool for straighten and curling.

"...if you're in search of a high-quality flat iron that delivers salon-worthy results at home, look no further than the Hot Tools Pro Artist Black..." Read more

"...The temp dial is a good feature. Heats up fast and will straighten in one pass maybe two if you have curly hair. Fast and easy...." Read more

"...I have super naturally long curly hair and it straightens out wonderfully. No pulling on the edges of your hair either. Great product!" Read more

"I love that this tool is curved or rounded. It is so easy to curl my hair with it!..." Read more

179 customers mention "Comfort"179 positive0 negative

Customers like the comfort of the hair iron. They mention that it's smooth, silky, and glides through their hair smoothly. The heat levels are phenomenal, and it leaves their hair silky with each use. The ceramic plates are smooth and don't snag their hair.

"...black gold finish exudes sophistication, while the ergonomic design fits comfortably in the hand, allowing for effortless styling...." Read more

"...Matte Black and feels soft when u hold it Quality seems decent and so does its size. The temp dial is a good feature...." Read more

"...easy to read and change the temp on, it’s ceramic plates are so smooth it doesn’t snag your hair, and because they are so thin you can get right up..." Read more

"Love this flat iron. Heat levels are phenomenal! Leaves your hair silky with each use. Nice and wide iron...." Read more

178 customers mention "Quality"143 positive35 negative

Customers like the quality of the hair iron. For example, they say it's affordable, has nice materials, and is professional grade. Some mention that it gives a great silk press that lasts for up to 2 weeks.

"...In conclusion, if you're in search of a high-quality flat iron that delivers salon-worthy results at home, look no further than the Hot Tools Pro..." Read more

"...Matte Black and feels soft when u hold it Quality seems decent and so does its size. The temp dial is a good feature...." Read more

"...plates are so smooth it doesn’t snag your hair, and because they are so thin you can get right up to the root...." Read more

"...Over all the quality is amazing, and I have dropped it a couple of times and it’s not even scratched! I highly recommend this product." Read more

139 customers mention "Value"124 positive15 negative

Customers like the value of the hair iron. They say it's worth the price, and that it'll do the trick. Some say it works great for the price and is cheap.

"Worth the price. Matte Black and feels soft when u hold it Quality seems decent and so does its size...." Read more

"...Amazing value for the money! I loved it so much I bought one for my hair stylist to use on her clients!!!" Read more

"...and make more dramatic dents in the hair, but overall it works great for the price." Read more

"...It’s worth the money for sure." Read more

118 customers mention "Curls"101 positive17 negative

Customers like the curls produced by the hair iron. They mention that it makes their hair smooth, shiny, and frizz-free. Some say that the flat iron glides effortlessly through their hair without snagging. They also appreciate the rounded edges, which make it easy to use for beach.

"...No pulling on the edges of your hair either. Great product!" Read more

"...I have a very good grip on it, and the temperature on it is just immaculate. It heats up very quickly and is easy to operate...." Read more

"...Just like everyone has said it doesn’t pull your hair it’s smooth and gets hot fast! It’s worth the money for sure." Read more

"...It heats up in a matter of seconds and straightens my thick, kinky, curly hair. My friends tried it and couldn't believe how great it worked...." Read more

115 customers mention "Appearance"111 positive4 negative

Customers are satisfied with the appearance of the hair iron. They mention that it's sleek, nice, and has a very long cord. They also appreciate the beautiful color and the LED display.

"...With its sleek design, exceptional performance, and versatility, it's sure to become your new favorite styling tool. Highly recommended!" Read more

"...I have super thick curly hair, and with just one pass, I get sleek, shiny hair...." Read more

"...Heat levels are phenomenal! Leaves your hair silky with each use. Nice and wide iron...." Read more

"...I genuinely can't believe how fast this heated. It's nothing too fancy, has a range of heat settings and is comfortable to hold...." Read more

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Top reviews from the United States

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Jenna

Great and lightweight straighter

Reviewed in the United States on April 3, 2024

Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase

First and foremost, the design of this flat iron is sleek and professional. The black gold finish exudes sophistication, while the ergonomic design fits comfortably in the hand, allowing for effortless styling. Plus, the long-lasting finish ensures that it looks as good as new even after years of use.

But it's not just about looks – this flat iron delivers exceptional performance, too. The ionic technology helps to reduce frizz and static, leaving hair looking smooth, shiny, and frizz-free. Whether I'm aiming for sleek, straight locks or glamorous curls, this flat iron delivers flawless results every time.

Another thing I appreciate about this flat iron is its versatility. With adjustable heat settings ranging from 250°F to 455°F, it's suitable for all hair types and textures. Plus, the extra-long plates allow for quicker styling, making it perfect for those busy mornings when every minute counts.

In conclusion, if you're in search of a high-quality flat iron that delivers salon-worthy results at home, look no further than the Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron. With its sleek design, exceptional performance, and versatility, it's sure to become your new favorite styling tool. Highly recommended!

16 people found this helpful

Helpful

Ruby Lopez

Silky Hair

Reviewed in the United States on April 23, 2024

Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase

The media could not be loaded.

Worth the price. Matte Black and feels soft when u hold it Quality seems decent and so does its size. The temp dial is a good feature. Heats up fast and will straighten in one pass maybe two if you have curly hair. Fast and easy. hoping it will last longer than other straighteners I’ve had, will update.
***ignore the bad /uneven hair , I cut it myself while watching tutorials ***

9 people found this helpful

Helpful

Alexa

Best straightener I’ve ever used!

Reviewed in the United States on February 23, 2024

Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase

I have gone through SO many straighteners and this one is by FAR the best! It heats up in seconds, it has a digital dial that it super easy to read and change the temp on, it’s ceramic plates are so smooth it doesn’t snag your hair, and because they are so thin you can get right up to the root. I have super thick curly hair, and with just one pass, I get sleek, shiny hair. I have hair down to past my chest and it literally takes me less than 10 mins to straighten it all. The glove it comes with is great, I just don’t use it daily. It’s super easy to pack for travel, fits anywhere and it super durable. Amazing value for the money! I loved it so much I bought one for my hair stylist to use on her clients!!!

28 people found this helpful

Helpful

Niecy

Worth it!

Reviewed in the United States on April 12, 2024

Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase

Love this flat iron. Heat levels are phenomenal! Leaves your hair silky with each use. Nice and wide iron. The only thing is I couldn't figure out how to turn on, but the off/on button is on the inside of the iron. Turn the temperature up where the wand has the cord connected. Great purchase. I have super naturally long curly hair and it straightens out wonderfully. No pulling on the edges of your hair either. Great product!

5 people found this helpful

Helpful

Jessica Toney

LOVE

Reviewed in the United States on June 19, 2024

Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase

I love that this tool is curved or rounded. It is so easy to curl my hair with it! I’m not a pro by any means but I curl my hair faster with this than I do a beachwaver, I also feel like it’s easier with this tool. I have a very good grip on it, and the temperature on it is just immaculate. It heats up very quickly and is easy to operate. I love that it spins with you while you’re curling your hair. My hair is not frizzy and it doesn’t feel fried after I use this tool either. Over all the quality is amazing, and I have dropped it a couple of times and it’s not even scratched! I highly recommend this product.

Helpful

L. Ryia

WOW, what a product for $65

Reviewed in the United States on February 4, 2024

Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase

I was considering ordering this on the hot tools website with the limited lifetime warranty, but for half the price I decided to get it on Amazon. Although I just got it and only used it once so far, I'm pleased. I can't believe how fast it heats up! I have not bought a new straightener in almost 10 years so I'm used to much older technology. I genuinely can't believe how fast this heated. It's nothing too fancy, has a range of heat settings and is comfortable to hold. I went from a 1.5" plate to this 1" plate but this works well, heats well, and for the price it can't be beat. Curls well, I'm just struggling to get it to hold the wave technique. I feel like with my thinner blonde hair and the level of heat it should hold more and make more dramatic dents in the hair, but overall it works great for the price.

3 people found this helpful

Helpful

Reghan

SO GOOD!

Reviewed in the United States on May 22, 2024

Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase

I recently had to trash a straightener that was with me since middle school. I just graduated High School and saw this on sale! I got it and used it the other day and it’s amazing! Just like everyone has said it doesn’t pull your hair it’s smooth and gets hot fast! It’s worth the money for sure.

One person found this helpful

Helpful

Anna Raccuia

Best hair straightener purchased

Reviewed in the United States on July 15, 2024

Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase

Amazing! I have gone through so many different flat irons and chemical treatments. This is by far the best flat iron I have ever purchased. It heats up in a matter of seconds and straightens my thick, kinky, curly hair. My friends tried it and couldn't believe how great it worked. No more chemicals just this flat iron. It holds the straightness even in humid weather!

Helpful

Top reviews from other countries

SAM

PROFESSIONAL!

Reviewed in Canada on February 29, 2024

Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase

I purchased the HOT TOOLS Professional Black Gold Micro-Shine Flat Iron and it is truly Professional! I have thick, course hair and it straightens and curls my hair quickly! This flat iron heats up in seconds and my hairstyle holds for days.

Khadidja

Best straighter ever

Reviewed in Saudi Arabia on June 24, 2024

Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase

Looooved it
, my hair is very thin and this one suits my hair very well, my hair doesn’t stick anymore

erin87

Great!

Reviewed in Canada on January 13, 2024

Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase

Heats up very fast and really efficient at straightening my flyaways/curls.

cmg

flat iron works perfectly . Delivered on time

Reviewed in Canada on November 1, 2023

Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase

Works great, easy to handle heats up fast.

Divina Estrada

YOU MUST HAVE IT!!!

Reviewed in Canada on July 29, 2023

Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase

Feels like you just walk out of the salon after using it. 😊

See more reviews

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Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron | Long-Lasting Finish for Straightening Hair, (1 in)

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Videos

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I LOVE mine! It heats up in about 20 seconds. Curls and straightens!

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Affordable Tried and True Hair Straightener

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