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Roku Premiere | HD/4K/HDR Streaming Media Player, Simple Remote and Premium HDMI Cable, Black


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Purchase options and add-ons

Compatible Devices Television
Connector Type HDMI
Brand Roku
Connectivity Technology Wi-Fi
Color Black

About this item

  • Watch what you love: Upgrade your streaming with a massive selection of free, live, and premium TV, including Roku Originals and 200+ free live TV channels on The Roku Channel
  • Incredible picture, exceptional value: Whether you’re streaming in HD, 4K, or HDR, you’ll enjoy picture quality that’s optimized for your TV with sharp resolution and vivid color
  • Tons of power, tons of fun: Compact and power-packed, you'll stream your favorites with ease, including movies and series on HBO Max, Netflix, Disney+, and Prime Video
  • Setup is a cinch: Plug it in with the included Premium High Speed HDMI Cable, connect to the internet, and start streaming—it’s that simple
  • Simple remote: It’s got everything you need to start streaming, plus shortcut buttons to popular streaming channels
  • Always up to date: Get the latest features, newest channels, and more with automatic software updates
  • The free Roku mobile app: Control your Roku device with a second remote, search with your voice, enjoy private listening with wireless headphones, and more on your iOS or Android device

Frequently bought together

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WARNING:

CHOKING HAZARD -- Small parts. Not for children under 3 yrs.

From the manufacturer

Roku originals
Roku OS: Streaming Simplified

Do I have to pay an activation fee?

What kind of channels can I watch?

Can I use Roku Premiere if my TV does not have a USB port?

Will Roku Premiere stream in 4K?

Will Roku Premiere work with Alexa, Siri, or Hey Google?

Roku Players

Roku Premiere HD/4K/HDR Streaming Media Player with Simple Remote and HDMI Cable

Roku Premiere

Roku Express HD Streaming Media Player

Roku Express HD

Roku Express 4K+ HD/4K/HDR Streaming Media Player

Roku Express 4K+

Roku Streaming Stick+ | HD/4K/HDR with Long-range Wireless and Voice Remote

Roku Streaming Stick+

Roku Streaming Stick 4K

Roku Streaming Stick 4K

roku stick remote

Roku Streaming Stick 4K+

Roku Ultra

Roku Ultra 2020

Customer Reviews
4.7 out of 5 stars
94,714
4.7 out of 5 stars
178,903
4.7 out of 5 stars
80,944
4.7 out of 5 stars
126,197
4.7 out of 5 stars
77,988
4.6 out of 5 stars
4,798
4.7 out of 5 stars
27,676
Price
$35.99 $27.95 $39.00 $49.99 $34.99 $99.00
200+ Free live TV channels
Yes Yes Yes Yes Yes Yes Yes
Picture quality
HD, 4K, HDR10 HD HD, 4K, HDR10+ HD, 4K, HDR10+ HD, 4K, HDR10+, Dolby Vision HD, 4K, HDR10+, Dolby Vision HD, 4K, HDR10+, Dolby Vision
Connects to TV via
Premium HDMI Cable HDMI Cable Premium HDMI Cable Built-in HDMI Built-in HDMI Built-in HDMI Premium HDMI Cable
Wi-Fi & connectivity
Standard Wi-Fi Standard Wi-Fi Fast Wi-Fi long-range Wi-Fi Fast, long-range Wi-Fi Fast, long-range Wi-Fi Our best Wi-FI & Ethernet
Voice & TV controls
Yes Yes Yes Yes Yes
Private listening
With mobile app With mobile app With mobile app With mobile app With mobile app With remote & mobile app With remote & mobile app
Rechargeable & Handsfree voice
Yes
Lost remote finder
Yes Yes
Works with voice assistants
Yes Yes Yes Yes Yes Yes Yes
Apple AirPlay compatible
Yes Yes Yes Yes Yes Yes Yes
Dolby Atmos
Yes

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Warranty & Support

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Roku Premiere | HD/4K/HDR Streaming Media Player, Simple Remote and Premium HDMI Cable, Black


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What's in the box

  • Roku Premiere
  • Removable Adhesive Strip
  • Remote
  • Power Adaptor
  • USB power cable
  • Premium High Speed HDMI Cable
  • Two AAA batteries
  • Product Description

    Incredible picture at an exceptional value. Roku Premiere is the simple way to start streaming in HD, 4K, and HDR picture. Easily find and enjoy movies in brilliant 4K picture with the 4K Spotlight channel. Setup is simple—just plug it into your TV with the included Premium High Speed HDMI® Cable and connect to the internet. Start streaming a massive selection of free, live, and premium TV, including Roku® Originals only on The Roku Channel. The customizable home screen puts your favorite channels like Disney+, Prime Video, HBO Max, Apple TV+, Netflix, Sling, and Hulu front and center, so you can spend your time streaming—not scrolling. Use the free Roku mobile app as a convenient second remote and enjoy voice search, private listening with wireless headphones, and more. This Roku Premiere also works with popular voice assistants. Ask your Alexa or Google Assistant-enabled device to launch channels, search for entertainment, control your streaming, and more. You can also control your TV using the Apple Home app or Siri on your Apple devices plus share videos, photos, and music from your Apple device using AirPlay.

    Customer reviews

    4.7 out of 5 stars
    4.7 out of 5
    94,714 global ratings

    Customers say

    Customers like the value, streaming, and channels of the TV. For example, they mention it's the best bang for the buck, has no monthly fees, and streams content smoothly. They appreciate the variety of channels, saying it brings in all the Spectrum channels as well as hundreds of apps. That said, some complain about connectivity and remote control.

    AI-generated from the text of customer reviews

    2,432 customers mention "Quality"1,817 positive615 negative

    Customers like the quality of the tuner. They say it works well, the controller works great, and it's an excellent device. Some mention that the hardware itself is pretty great and the development environment is incredibly friendly.

    "...cost, wide availability of apps, small profile, and incredibly friendly development environment. The last thing is what keeps me coming back...." Read more

    "...It was so easy to install and worked well, I ordered another one for our other TV...." Read more

    "...However, this Roku product is excellent and does the job it’s intended to do very nicely." Read more

    "...Only dislike was the remote was now infrared (line of sight) instead of Bluetooth. It works great with our aging 1080p TV...." Read more

    2,179 customers mention "Ease of use"2,039 positive140 negative

    Customers find the tuner easy to set up and use. They say the interface is fast and intuitive. They also say the remote is easy to use and negotiates Spectrum channels with ease. Customers also say that the program and UI are fine. They mention that the device simplifies controlling TV and makes it easy to play music over your TV speakers.

    "...The interface is fast and intuitive (so are customizations) and I have no streaming issues...." Read more

    "...Install is super easy -- plug in the HDMI and USB power cords, register the Roku on their website and add some channels." Read more

    "...Using the Roku phone app, it is easy and convenient especially the “private listening” feature where I can listen via headphones or wireless earbuds..." Read more

    "...It was so easy to install and worked well, I ordered another one for our other TV...." Read more

    1,249 customers mention "Value"1,161 positive88 negative

    Customers like the value of the Roku. They mention it's the best bang for the buck when it comes to streaming on any TV, it has a good price, and it'll save them money on cable. They also appreciate the free one week trials of premium channels. Overall, customers recommend the product.

    "...There is a lot to like about the Roku platform: low cost, wide availability of apps, small profile, and incredibly friendly development environment...." Read more

    "Wish the remote had a volume control.However, this Roku product is excellent and does the job it’s intended to do very nicely." Read more

    "...And it’s free. You can’t use it like a DVR but that’s ok...." Read more

    "Great product great price!" Read more

    963 customers mention "Streaming"696 positive267 negative

    Customers like the streaming capabilities of the device. They say it streams content smoothly, has no problems streaming at all, and fulfills all their streaming needs. They also mention that the system is fast and the device has great performance.

    "...the gyroscopic remote and game platform like the Roku 3, but runs just as fast and it supports larger display resolutions (4K)...." Read more

    "...Roku 4k unit boots up quickly and setup is easy especially when you have one account with a few Roku units in the house...." Read more

    "...I thought I'd try out a FireTV stick and that was underpowered/slow, a lot of irritations and the remote devours batteries far faster than any..." Read more

    "...It's a small device so I can place anywhere around my tv. Great performance. I can also disconnect it and plug it up to any tv in the house...." Read more

    624 customers mention "Picture quality"512 positive112 negative

    Customers like the picture quality of the tuner. They say it's equivalent to the cable company, clear, crisp, and beautiful. Some customers also mention that the 4K picture is solid and superb. Overall, most are satisfied with the picture and audio quality of this product.

    "...platform like the Roku 3, but runs just as fast and it supports larger display resolutions (4K)...." Read more

    "...is at the other end of the house from the router, and the screen is a bit more familiar since it mimics Prime, which we were already used to...." Read more

    "...Tried again, the image was looking better but the roku still wouldn’t let me have the 4k hdr 60hz...." Read more

    "I love my roku device and the fact it's also 4k,hd and hdr ready for my streaming. It's loaded with lots of apps to watch shows and movies...." Read more

    307 customers mention "Channels"265 positive42 negative

    Customers like the variety of channels on the tuner. They say it brings in all the Spectrum channels as well as hundreds of apps. They also say it has all the streaming channels they need and plenty more to dive into. Customers also say the product is easy to use and has more content and more channels than they did when they had cable. They like that they have the option to subscribe to the pricier channels if they wish. Overall, customers are happy with the variety and quantity of channels that the product offers.

    "...There is a lot to like about the Roku platform: low cost, wide availability of apps, small profile, and incredibly friendly development environment...." Read more

    "...this has plenty of free apps and a nice selection of free movies...." Read more

    "This streaming device works well. It has many free channels that are of interest as well as the network subscriptions." Read more

    "...It's got all the streaming channels we need, and there are plenty more to dive into that offer free viewing that'll take time to get familiar with...." Read more

    376 customers mention "Remote control"174 positive202 negative

    Customers are mixed about the remote control. Some mention that it has great features, is nice, and simple. They also say the Roku phone app remote is spectacular and works seamlessly with the device. However, some say that it still requires you to have a TV remote handy, and that the remote has to be line of site.

    "...The only real drawback again is the infrared remote which requires the unit be in the line of sight for use...." Read more

    "...It's light, feels like soft-touch plastic, and the buttons are very responsive.The Roku Premier box itself is very unobtrusive...." Read more

    "...it doesnt do 5ghz wifi. and the remote has to be line of site. So....but the roku streaming stick +Ok...." Read more

    "...However, I failed to read the advertisement carefully. The remote performance is okay, but it didn't have voice or volume controls...." Read more

    533 customers mention "Connectivity"107 positive426 negative

    Customers are dissatisfied with the connectivity of the tuner. They mention that it only connects on the 2.4 GHz band, it's unreliable, and it wouldn't connect to their home internet router. Some customers also say that it loses the connection to the Wi-Fi and cannot reconnect itself.

    "...Sometimes I get the message the HDMI cable is not 4K compatible but the message shows you how to re-sync it and I was able to fix it when it happens...." Read more

    "...Same issue - unreliable, wouldn't connect to our home internet router, wouldn't show up on our phones' apps, we couldn't cast anything, etc etc etc...." Read more

    "...alone is so poor it’s not even funny you can only do 2.4 there is no 5ghz WiFi and the top that off the 2.4 link rates on a 10 meg DSL was 11 and on..." Read more

    "...The ability to connect Bluetooth headphones via the Roku app on my phone for private listening...." Read more

    Not perfect but we find them to be the best budget choice
    5 out of 5 stars
    Not perfect but we find them to be the best budget choice
    I have really one complaint, put more than one adhesive strip in the box! For those unfamiliar the adhesive strip is the item in the center of my included picture. It attaches the unit to the TV since these do not use Bluetooth for the remotes. There should be at least two of these included. You can get 3M Command adhesive strips to use, they have black ones now, but this should have an extra for a variety of reasons. In my case the first of these we bought we found that it would be preferable it if were positioned differently.We have a lot of experience with streaming boxes/sticks, we've tried Roku, FireTV, Tivo Stream 4k (returned due to HDR issues and I really wanted to love this one but that problem killed it for me) and AppleTV units. The AppleTV (2011) was a second gen version and I liked it fine but it's outdated now although still functional and used for playing music with Airplay. The newer ones are not budget friendly, like everything Apple they overvalue their products. I thought I'd try out a FireTV stick and that was underpowered/slow, a lot of irritations and the remote devours batteries far faster than any remote I've ever had. As a comparison, the original button battery on the AppleTV only just died but two AAAs in the FireTV remote will last about 6 months. No excuse for that, it soured me on the FireTV products along with there is very little customization you can do. A Roku 2 XS (2011) was actually the first stream box we had and while in some ways not as slick as the AppleTV or even the FireTV stick it didn't really disappoint so I went back to Roku to replace the outdated 2 XS. Since the TV it was for is only 1080p I took a chance on a Roku Express. Same old Roku UI but this budget version was far faster than the old 2 XS it replaced. Only dislike was the remote was now infrared (line of sight) instead of Bluetooth. It works great with our aging 1080p TV. That's where my gripe about the adhesive strips comes in, just don't be so cheap and include at least 2.Now we needed one for a 4k TV we have that is a couple years old but does not have apps available for some services we want to use. Being quite happy with the least expensive Roku I decided to give this a shot as the least expensive 4k and HDR capable Roku. The only real drawback again is the infrared remote which requires the unit be in the line of sight for use. I'm not crazy about mounting these to the bezel of the TV but it's not that big of a deal, until you want to move it. So far this one is not attached to a TV, it's floating between two depending on need. The interface is fast and intuitive (so are customizations) and I have no streaming issues. Very little to complain about but I'd like to see the UI brought up to 2021, it looks just about like it did 10 years ago on our first Roku.
    Thank you for your feedback
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    Top reviews from the United States

    Reviewed in the United States on February 24, 2021
    I have really one complaint, put more than one adhesive strip in the box! For those unfamiliar the adhesive strip is the item in the center of my included picture. It attaches the unit to the TV since these do not use Bluetooth for the remotes. There should be at least two of these included. You can get 3M Command adhesive strips to use, they have black ones now, but this should have an extra for a variety of reasons. In my case the first of these we bought we found that it would be preferable it if were positioned differently.

    We have a lot of experience with streaming boxes/sticks, we've tried Roku, FireTV, Tivo Stream 4k (returned due to HDR issues and I really wanted to love this one but that problem killed it for me) and AppleTV units. The AppleTV (2011) was a second gen version and I liked it fine but it's outdated now although still functional and used for playing music with Airplay. The newer ones are not budget friendly, like everything Apple they overvalue their products. I thought I'd try out a FireTV stick and that was underpowered/slow, a lot of irritations and the remote devours batteries far faster than any remote I've ever had. As a comparison, the original button battery on the AppleTV only just died but two AAAs in the FireTV remote will last about 6 months. No excuse for that, it soured me on the FireTV products along with there is very little customization you can do. A Roku 2 XS (2011) was actually the first stream box we had and while in some ways not as slick as the AppleTV or even the FireTV stick it didn't really disappoint so I went back to Roku to replace the outdated 2 XS. Since the TV it was for is only 1080p I took a chance on a Roku Express. Same old Roku UI but this budget version was far faster than the old 2 XS it replaced. Only dislike was the remote was now infrared (line of sight) instead of Bluetooth. It works great with our aging 1080p TV. That's where my gripe about the adhesive strips comes in, just don't be so cheap and include at least 2.

    Now we needed one for a 4k TV we have that is a couple years old but does not have apps available for some services we want to use. Being quite happy with the least expensive Roku I decided to give this a shot as the least expensive 4k and HDR capable Roku. The only real drawback again is the infrared remote which requires the unit be in the line of sight for use. I'm not crazy about mounting these to the bezel of the TV but it's not that big of a deal, until you want to move it. So far this one is not attached to a TV, it's floating between two depending on need. The interface is fast and intuitive (so are customizations) and I have no streaming issues. Very little to complain about but I'd like to see the UI brought up to 2021, it looks just about like it did 10 years ago on our first Roku.
    Customer image
    5.0 out of 5 stars Not perfect but we find them to be the best budget choice
    Reviewed in the United States on February 24, 2021
    I have really one complaint, put more than one adhesive strip in the box! For those unfamiliar the adhesive strip is the item in the center of my included picture. It attaches the unit to the TV since these do not use Bluetooth for the remotes. There should be at least two of these included. You can get 3M Command adhesive strips to use, they have black ones now, but this should have an extra for a variety of reasons. In my case the first of these we bought we found that it would be preferable it if were positioned differently.

    We have a lot of experience with streaming boxes/sticks, we've tried Roku, FireTV, Tivo Stream 4k (returned due to HDR issues and I really wanted to love this one but that problem killed it for me) and AppleTV units. The AppleTV (2011) was a second gen version and I liked it fine but it's outdated now although still functional and used for playing music with Airplay. The newer ones are not budget friendly, like everything Apple they overvalue their products. I thought I'd try out a FireTV stick and that was underpowered/slow, a lot of irritations and the remote devours batteries far faster than any remote I've ever had. As a comparison, the original button battery on the AppleTV only just died but two AAAs in the FireTV remote will last about 6 months. No excuse for that, it soured me on the FireTV products along with there is very little customization you can do. A Roku 2 XS (2011) was actually the first stream box we had and while in some ways not as slick as the AppleTV or even the FireTV stick it didn't really disappoint so I went back to Roku to replace the outdated 2 XS. Since the TV it was for is only 1080p I took a chance on a Roku Express. Same old Roku UI but this budget version was far faster than the old 2 XS it replaced. Only dislike was the remote was now infrared (line of sight) instead of Bluetooth. It works great with our aging 1080p TV. That's where my gripe about the adhesive strips comes in, just don't be so cheap and include at least 2.

    Now we needed one for a 4k TV we have that is a couple years old but does not have apps available for some services we want to use. Being quite happy with the least expensive Roku I decided to give this a shot as the least expensive 4k and HDR capable Roku. The only real drawback again is the infrared remote which requires the unit be in the line of sight for use. I'm not crazy about mounting these to the bezel of the TV but it's not that big of a deal, until you want to move it. So far this one is not attached to a TV, it's floating between two depending on need. The interface is fast and intuitive (so are customizations) and I have no streaming issues. Very little to complain about but I'd like to see the UI brought up to 2021, it looks just about like it did 10 years ago on our first Roku.
    Images in this review
    Customer image
    Customer image
    21 people found this helpful
    Report
    Reviewed in the United States on January 31, 2019
    This is the fourth Roku I've purchased -- all of them are in regular use. There is a lot to like about the Roku platform: low cost, wide availability of apps, small profile, and incredibly friendly development environment. The last thing is what keeps me coming back. I was a big fan of TiVo, but their developer support has fallen off a cliff in the last few years. My media collection is stored on my home NAS, and Roku's BrightScript programming language and developer-friendly tools made it easy for me to build a quick app for my kids to watch their favorite recorded shows. There's even a Slack channel with other Roku developers who can help you with questions you have about the SDK.

    If you're not a developer, you can still enjoy the big app ecosystem that Roku supports: Netflix, MLB.tv, HBO GO/NOW, HGTV, Nick Jr, WatchESPN, Hulu, Sling, etc. Basically if there's a streaming service out there, chances are close to 100% there's a Roku app for it. (Some of these require a cable TV subscription, some have their own standalone subscription or PPV cost, and some are free / ad-supported).

    The three other Rokus I own are: a Roku 3, a Roku Stick and a Roku Express. The Roku Premiere doesn't have the gyroscopic remote and game platform like the Roku 3, but runs just as fast and it supports larger display resolutions (4K). Its incredibly small profile makes it unobtrusive so you can place anywhere. Install is super easy -- plug in the HDMI and USB power cords, register the Roku on their website and add some channels.
    Customer image
    5.0 out of 5 stars We're now a 4-Roku household
    Reviewed in the United States on January 31, 2019
    This is the fourth Roku I've purchased -- all of them are in regular use. There is a lot to like about the Roku platform: low cost, wide availability of apps, small profile, and incredibly friendly development environment. The last thing is what keeps me coming back. I was a big fan of TiVo, but their developer support has fallen off a cliff in the last few years. My media collection is stored on my home NAS, and Roku's BrightScript programming language and developer-friendly tools made it easy for me to build a quick app for my kids to watch their favorite recorded shows. There's even a Slack channel with other Roku developers who can help you with questions you have about the SDK.

    If you're not a developer, you can still enjoy the big app ecosystem that Roku supports: Netflix, MLB.tv, HBO GO/NOW, HGTV, Nick Jr, WatchESPN, Hulu, Sling, etc. Basically if there's a streaming service out there, chances are close to 100% there's a Roku app for it. (Some of these require a cable TV subscription, some have their own standalone subscription or PPV cost, and some are free / ad-supported).

    The three other Rokus I own are: a Roku 3, a Roku Stick and a Roku Express. The Roku Premiere doesn't have the gyroscopic remote and game platform like the Roku 3, but runs just as fast and it supports larger display resolutions (4K). Its incredibly small profile makes it unobtrusive so you can place anywhere. Install is super easy -- plug in the HDMI and USB power cords, register the Roku on their website and add some channels.
    Images in this review
    Customer image
    Customer image
    35 people found this helpful
    Report
    Reviewed in the United States on April 19, 2021
    I ordered 2 of these when it was on sale. Since I have great experience with the Roku basic premier unit, this upgrade is perfect for my Samsung 55” panel & the Yaber V6 projector.

    Roku 4k unit boots up quickly and setup is easy especially when you have one account with a few Roku units in the house. Getting the streaming app to sign-in was a snap linking permission with the phone.

    Sometimes I get the message the HDMI cable is not 4K compatible but the message shows you how to re-sync it and I was able to fix it when it happens. Probably once every few weeks when that happens. Easy fix to re-sync...

    The Roku 4K unit has the mirror airplay function for iOS & Android phones. It worked on both of my Apple and Android phones. The stability of the mirror experience is really depending on your internet speed / bandwidth. The faster the connection speed, the more seamless it would be.

    Using the Roku phone app, it is easy and convenient especially the “private listening” feature where I can listen via headphones or wireless earbuds. I often send the sound to the wireless speakers from the phone while watching content on the big screen.

    Sometimes during different videos such as YouTube going between commercials and content, it flashes to look for the correct refresh rate images. It is a quick flash then it is fine. It is probably different segment has different refresh resolution..

    Overall, I am happy with this product. Highly recommended :)
    One person found this helpful
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    Reviewed in the United States on January 6, 2024
    Our cable increased their prices, so we bought our own streaming device and returned their cable boxes to save some money. We bought this Roku Premiere package and it had everything we needed to stream our cable TV. It was so easy to install and worked well, I ordered another one for our other TV. You will still need to have wifi to hook your box up to, but you now own your own box. Save yourself some money and buy this, money in your pocket not theirs......
    5 people found this helpful
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    Top reviews from other countries

    Nancy Thomson
    5.0 out of 5 stars Great way to watch TV
    Reviewed in Canada on July 6, 2024
    This item was easy to install and arrived as promised. We could tune into Disney Plus immediately. I would highly recommend this for internet tv viewing.
    Ally
    5.0 out of 5 stars Súper bien
    Reviewed in Mexico on June 25, 2024
    Fácil de instalar, mi tele viejita subió de calidad de imagen, rápido y lindo.
    Claude
    1.0 out of 5 stars Unless in KSA غير نافع
    Reviewed in Saudi Arabia on June 23, 2024
    Better by other products, only can use for Netflix, and quality of videos not good
    One person found this helpful
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    Julijette Georgara
    4.0 out of 5 stars Goeie apparaat
    Reviewed in the Netherlands on March 10, 2022
    Ben heel blij mee , doet alles goed . Alleen de app van Disney plus en HBO Max kan ik niet vinden op mijn streaming channels ! Beetje apart vind ik dat een beetje
    Ale
    5.0 out of 5 stars Fácil de instalar. Lleno todas mis expectativas! Súper recomendado
    Reviewed in Spain on November 23, 2021
    Viajo siempre y con roku puedo seguir viendo en cualquier televisor Netflix, seguir YouTube con mis contenidos de colorimetria