I love that my Etekcity Digital Kitchen Scale is a great tool in my kitchen to help me measure food to ensure that I track what I’m putting into my body, my husband's and my children’s bodies each and every day, all day! It helps me measure food and ensure the quality control on everything. This food scale is my constant companion. I don’t eat without it. Now, don’t get me wrong. I didn't always use a food scale to measure my food intake. In fact, for years when I heard people talk about using a food scale, and measuring their food intake it was always dieters, and one thing I never went on was a diet. At least not in the sense I understood they meant to use the word, "diet"! The thought of depriving my body from food was foreign to me. In fact, growing up with a limited food supply meant that once I was old enough to get a job, I exiled food shortage from my life. However, overeating because food became plentiful in adulthood with a job eventually became a problem. Especially after pregnancy and becoming a mother. An experience worth losing a few vanity points over for sure! However, with weight gain vanity concerns pale in comparison to health concerns. You see, I needed to know for sure that I was eating what my body needed, and that I was feeding my husband and children what their bodies needed. And, if I began to tip over to overeating, I wanted it to be a conscious choice! And for my husband and children, I wanted to help them learn when to recognize that they were tipping over the point of eating the recommended daily calories from each food group so that I and so that they had awareness of when they had enough to do the job of sustaining a thriving body so we could experience the whole life change we were after as a family. This Etekcity Digital Kitchen Scale plays a big part of helping us do that. All day, every day. It makes it easy. It takes just a second to put the food on it and measure the serving size. And I get to choose the units (ounces, grams, etc.).Now, I don't know about you, but I LOVE observing how people who work for companies in a support capacity do their jobs. And when I come across a person or staff that wows me, I stop and take notice! I also stop and take notice when I come across staff that has the opposite effect on me. And my follow through is just as thorough then as this review is now. The Etekcity Digital Kitchen Scale support team wowed me! Immediately they responded to my inquiry when my scale, which I had for a long time, stopped working one day. Like I told you, this thing works hard all day every day measuring food for a family of four. Well, their support team instructed me on how to troubleshoot what was the cause of the problem, offered to send me a new scale, which arrived quickly, AND the piece de resistance. Several weeks later, they reached out to me to ask me how the new scale was working. Talk about a customer support team! Now that's the kind of service I want all day every day!So, if you're considering buying a food scale for yourself and/or your family, I highly recommend the Etekcity Digital Kitchen Scale. Not just because it's an amazing digital piece of machinery, but because the company has people, actual human beings who work there that care about the service they provide customers and it shows in the CRM (customer relationship management) system they very likely automated utilizing the beauty of digital technology to do it, but they also kept the human element present with their service, which gives them an extra edge.This is my third Etekcity Digital Kitchen Scale! It's a machine. It isn't meant to last forever. All machines eventually stop working. There's an expected life for every machine. And when this machine serves me till it can't anymore, like the last 2 did, I'll gratefully whisper a thank you for your service to the people who made it and gladly buy another one. Year after year. Etekcity and their customer team now have a "raving fan", as one of my favorite teachers and mentors calls it! When you get yours, let me know if you become a raving fan of the Etekcity Digital Kitchen Scale too.