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Urban Decay | 24/7 Inks Liquid Liner | All Day WearUrban Decay

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URBAN DECAY 24/7 Inks Liquid Eyeliner Pen, Water-Resistant, Smudge-Resistant, Vibrant Colored Liner, Ergonomic Precision Grip, Felt Tip or Brush Tip (Varies by Color), Vegan - 0.01 fl oz

4.3 240 ratings

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$28.00 $2,800.00 per Fl Oz

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Purchase options and add-ons

Color	Zero (matte black)
Brand	URBAN DECAY
Item Form	liquid
Finish Type	smudge-proof
Special Feature	Smudge proof, Cruelty free

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Description

Inspired by professional paint brushes, 24/7 Inks Liquid Liner unleashes your inner artist and delivers chaos-proof performance. Ergonomically designed with a patented, precision grip and an ultra-sharp tip, this innovative eyeliner puts you in control.

Benefits

This life-proof formula is water + smudge resistant for all-day wear. The 9 daringly intense eyeliner colors comes in a ‘flow-through’ pen with either a felt tip or brush tip.

Suggested Use

Shake eyeliner to saturate! The flexible, ultra-fine tip makes it easy to draw thin or thick lines without skipping, dragging, or pulling on delicate skin.

Complete the look

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This item: URBAN DECAY 24/7 Inks Liquid Eyeliner Pen, Water-Resistant, Smudge-Resistant, Vibrant Colored Liner, Ergonomic Precision Grip, Felt Tip or Brush Tip (Varies by Color), Vegan - 0.01 fl oz

$28.00 ($2,800.00/Fl Oz)

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Urban Decay Perversion Volumizing Mascara, Black Lengthening Mascara, Buildable Lash Volume & Length, Longwear, Non-waterproof, Clump-free Lash Lift, Cruelty-free, Paraben-free, Intense Black

$28.00 ($70.00/Fl Oz)

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URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil, Smudge-Proof, Transfer-proof, Long-lasting Colored Eye Liners, Hydrating Vitamin E & Jojoba Oil, Sharpenable, Cruelty-free - 0.04 oz

$23.00 ($23.00/Count)

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Product Description

urban decay 24/7 liquid eyeliner pen ergonomic grip smudgeproof waterproof liner longwear color

1 ALL SHADES 2 MATTE COLORS 3 MATTE NEUTRALS 4 SHIMMERS

An ergonomic grip that minimizes mistakes. Plus, colorful ink-like pigments and smudge -proof wear.

What are the best techniques for applying 24/7 Inks Liquid Liner?

Urban Decay has you covered. The key is to start by shaking the eyeliner well and then using a steady hand to apply light strokes, building up thickness for your desired eye look.

How to make your colored liquid eyeliner POP?

Try experimenting with our 9 colorful eyeliners in matte and shimmer finishes. Before applying, shake 24/7 INKS for full pigment and color payoff. Draw outside the lines and create graphic liner looks by playing with bold lines, shapes, and angles.

Is 24/7 Inks Liquid Liner easy to use for beginners?

Our easy-to-use, ergonomically-designed grip, makes application so smooth no matter your skill level! The grip allows you to have a steady hand while applying, and the super sharp tip is perfect for precision. The easiest liquid liner you’ll use!

How do you get the perfect winged liner?

For a winged eyeliner look, draw a thin line along the lash line. Then, at the base of the outer corner, draw a line up towards your eyebrow. Then, start drawing a thicker line down towards your original line along the lashes and fill in any gaps.

How can I make my liquid eyeliner last all day?

If you want to make the most of your fantastic eye look, try priming your eyelids with an eye primer (like our Eyeshadow Primer Potion). Let your primer dry completely before applying your liquid liner.

PLAYS NICE WITH OTHERS

	24/7 Inks Liquid Eyeliner	Eyeshadow Primer Potion	24/7 Moondust Eyeshadow See Details	24/7 Eyeliner Pencil	All Nighter Setting Spray
Customer Reviews	240	3,923	1,623	9,487	13,097
Price	$28.00	$28.00	—	$23.00	$36.00
Benefit	Ergonomic Flow-Through Pen	Crease-Free + Vibrant Shadows	Microfine Glitter Eyeshadow	Ultra-Creamy & Blendable Color	Keeps Makeup Looking Fresh
Wear	Smudge-Proof, Up to 24 Hours	Looks Last Up to 24 Hours	Up to 16 Hours	Waterproof, Up to 16 Hours	Transfer-Proof, Up to 16 Hours
Formula	Infused with Vitamin E	Nude Creamy Eye Primer	Caffeine-Packed, Velvety Color	Vitamin E + Jojoba Oil	Oil-Free, Non-Drying Mist
Available In	9 Shades	2 Sizes	4 Shades	28 Shades, 5 Finishes	Natural, Matte, Glowy Finishes
Vegan	✔	✔	✔	✔	✔

Product details

Package Dimensions ‏ : ‎ 7.36 x 0.91 x 0.67 inches; 0.32 ounces
Item model number ‏ : ‎ 2647998
Manufacturer ‏ : ‎ Urban Decay
ASIN ‏ : ‎ B0BTRW2ZSC

Best Sellers Rank: #18,632 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #141 in Eye Liners

Customer Reviews:
4.3 240 ratings

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Customer reviews

4.3 out of 5

240 global ratings

How customer reviews and ratings work

Customers say

Customers like the ease of use, quality, appearance and stability of the eyelid color. For example, they mention it's easy to apply, works great and that the applicator is easy to hold and manipulate. That said, some complain about the waterproofness and value.

AI-generated from the text of customer reviews

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Ease of use Quality Appearance Stability Waterproofness Value

17 customers mention "Ease of use"17 positive0 negative

Customers find the eyeliner easy to use. They say the applicator is easy to hold and manipulate, and the felt tip helps keep the flow under control. They also say the color is smooth and lasts all day. Customers also mention that the shape makes it easy and comfortable to hold.

"Like everyone else, they nailed it with the applicator. It’s easy to control, I like the felt tip, that helps keep the flow under control and clean..." Read more

"The shape makes it easy and comfortable to hold. It applies in nice clean lines, just takes a few coats...." Read more

"Great product, lasts all day and easy to apply a precise line." Read more

"...of the container is beautiful and it seemed like it would be very easy to apply. I do plan to go to Ulta or Sephora to purchase one of these again...." Read more

15 customers mention "Quality"15 positive0 negative

Customers are satisfied with the quality of the eyeliner. They mention that it is easy to apply and stays in place all day. Some say that the application is flawless.

"...Stays where you put it. No flaking or smudging. Easily removed with make-up remover...." Read more

"...Not with this eyeliner and that alone is a win. It last a while under perfect conditions big I sometimes have watery eyes and this isn’t really..." Read more

"Great product, lasts all day and easy to apply a precise line." Read more

"...Perfection! Stayed in place all day. Love love love." Read more

9 customers mention "Appearance"9 positive0 negative

Customers are satisfied with the appearance of the eyelid color. For example, they mention it's great looking, nice, and well-made. Some appreciate the ergonomic design and the shape of the pen. That said, some complain that it't waterproof.

"I can't live without this product. The color is just right for someone fair." Read more

"...I was SO disappointed because the design of the container is beautiful and it seemed like it would be very easy to apply...." Read more

"This is very nice and works great but I had higher expectations I guess...." Read more

"It really is ergonomic for the hand. I like the color, smooth application and the perfect fit for my hand...." Read more

8 customers mention "Stability"8 positive0 negative

Customers are satisfied with the stability of the eyelid color. They mention that it does stay on nicely, glides on smoothly, and doesn't budge once dry.

"...Stays where you put it. No flaking or smudging. Easily removed with make-up remover...." Read more

"...Perfection! Stayed in place all day. Love love love." Read more

"Love this eyeliner! Smooth, consistent and stays on!" Read more

"...So this will be my one and only. It does stay on nicely but doesn't glide as well as I imagined it to" Read more

15 customers mention "Waterproofness"0 positive15 negative

Customers are dissatisfied with the waterproofness of the eyeliner. They mention that it was dry upon arrival and didn't work. Some say that the application tip was dry.

"...The product must be shaken before use or there is no color, very watery. Highly recommended!" Read more

"...I haven't used it a very long time and it already feels like it might be drying out...." Read more

"...time a package I purchased from Amazon was stale or unusable or dried out, probably from sitting in a warehouse for WAY too long." Read more

"I bought this product thinking it would be great but its not waterproof or should say sweat proof and it flacks on me" Read more

8 customers mention "Value"0 positive8 negative

Customers are dissatisfied with the value of the eyelid color. They mention that it's not worth the money, an overpriced product, and a huge waste of money. Some customers also say that the product is stale or unusable.

"...isn't the first time a package I purchased from Amazon was stale or unusable or dried out, probably from sitting in a warehouse for WAY too long." Read more

"...Not this one! Stay with Stila - this is not worth the money!" Read more

"Sadly an overprice product, no waterproof and got dry really fast." Read more

"...I easily removed it with a lite touch of my finger!!! Huge waste of money!" Read more

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csb

Easy to use and looks great -remember to shake it before using

Reviewed in the United States on January 4, 2024

Color: Zero (matte black)Verified Purchase

Really love this liner. Can be applied in as thick a line as you want, and can be applied into a VERY thin point. Stays where you put it. No flaking or smudging. Easily removed with make-up remover. The product must be shaken before use or there is no color, very watery. Highly recommended!

4 people found this helpful

Helpful

Haley Stiles

Love the applicator!

Reviewed in the United States on November 18, 2023

Color: Whiskey (matte dark brown)Verified Purchase

Like everyone else, they nailed it with the applicator. It’s easy to control, I like the felt tip, that helps keep the flow under control and clean and I don’t struggle nearly as much as I do with other liquid eyeliners, and believe me, I do struggle. Or maybe it’s more like a fight because sometimes I end up with black eyes from it making a mess. Not with this eyeliner and that alone is a win. It last a while under perfect conditions big I sometimes have watery eyes and this isn’t really waterproof. But it doesn’t run so much as just kind of disappears, today for example my eyes were watery in the outer corners pretty much all day and I applied this before I went out. When I came back and checked the mirror my eyeliner was gone from the outer corner. The line was still there on the inner corner where it was dryer. So basically if you are gonna have a lot of wetness around your eye don’t expect it to stay on, but the part of my eye that wasn’t as wet, I still had eyeliner on. That being said, I do love this product for the ease of application and I will be buying it in other colors, I got whiskey, which I love, it’s a brown but with a kind of reddish orange undertone. I’d like to try it in a grey or maybe a black.

4 people found this helpful

Helpful

Karyn Paulson

The box for this pencil-sized item seems too big & wasteful.

Reviewed in the United States on July 16, 2024

Color: Whiskey (matte dark brown)Verified Purchase

I can't live without this product. The color is just right for someone fair.

Helpful

Great design

Reviewed in the United States on December 12, 2023

Color: Zero (matte black)Verified Purchase

The shape makes it easy and comfortable to hold. It applies in nice clean lines, just takes a few coats. I haven't used it a very long time and it already feels like it might be drying out. Seems to be the case with these types of liners but it seemed like it should last much longer given how much bigger it is. I'd still buy again. I wish they made this in bright colors. Like neon pink 😁

One person found this helpful

Helpful

Alessandra

Favorite Eyeliner

Reviewed in the United States on May 28, 2024

Color: Whiskey (matte dark brown)Verified Purchase

Great product, lasts all day and easy to apply a precise line.

Helpful

Shar

It was dried out upon arrival. Requesting a full refund.

Reviewed in the United States on January 25, 2024

Color: Zero (matte black)Verified Purchase

More of a warning about Amazon! The product MIGHT be great.

I was really looking forward to trying this eyeliner for the first time. When I received the package, it was maybe a few days before I had a chance to open and try the eyeliner. On the first use, right out of the box, it was completely dried out before I could apply to my 2nd eye.

I was SO disappointed because the design of the container is beautiful and it seemed like it would be very easy to apply. I do plan to go to Ulta or Sephora to purchase one of these again. This isn't the first time a package I purchased from Amazon was stale or unusable or dried out, probably from sitting in a warehouse for WAY too long.

5 people found this helpful

Helpful

Brittany Ericson

Love this eyeliner!

Reviewed in the United States on July 3, 2024

Color: Zero (matte black)Verified Purchase

Have tried so many different type of eyeliner and this is by far my favorite!

2 people found this helpful

Helpful

Sarah J.

Lack of pigment

Reviewed in the United States on May 18, 2024

Color: Ozone (matte white)Verified Purchase

Maybe I just got a defective one but this doesn’t show up super well

One person found this helpful

Helpful

Top reviews from other countries

Amazon Customer

Easy to use

Reviewed in the United Kingdom on July 15, 2024

Color: Binge (matte sky blue)Verified Purchase

For perfect neat finish this is excellent. So fine that you have control of how thin/thick you want your liner. Perfect!

Losa

Not as great as other UD eyeliners

Reviewed in the United Kingdom on May 13, 2024

Color: Zero (matte black)Verified Purchase

I was a bit disappointed as there isn't an even flow of eyeliner, with it getting a bit patchy and needing to use another eyeliner over the top. I was disappointed as a different eyeliner from UD was much better.

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URBAN DECAY 24/7 Inks Liquid Eyeliner Pen, Water-Resistant, Smudge-Resistant, Vibrant Colored Liner, Ergonomic Precision Grip, Felt Tip or Brush Tip (Varies by Color), Vegan - 0.01 fl oz

Purchase options and add-ons

Description

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Suggested Use

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Product Description

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