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About Loma Hair Care Daily ShampooInnovative Salon Products Inc.

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LOMA Daily Shampoo 33 Ounce (Liter)

4.7 646 ratings

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Brand	Loma Hair Care
Item Form	Liquid
Hair Type	Fine
Scent	Orange/Tangerine
Age Range (Description)	Adult

Additional Details

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Description

A Daily Shampoo for all hair types especially fine to normal.

Benefits

Selected to enhance, protect, restore and repair the hairs' natural moisture balance while providing vibrant shine.

Suggested Use

Wet hair, apply desired amount, lather, rinse and follow with Daily Conditioner.

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Loma Hair Care Nourishing Shampoo & Conditioner Duo

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PRODUCT CERTIFICATIONS (2)
ECOLOGO certified products meet standards that can reduce the environmental impact of one or more stages of the product lifecycle.
EWG Verified products are reviewed to ensure they are free from EWG’s known chemicals of concern and adhere to strict health standards.
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From the manufacturer

LOMA Pillars


Pure Clean Water Infused with Aloe Naturally based, green chemistry: moisturize, enhance, protect, restore and repair the hair. We infuse the purest water with concentrated organic aloe vera powder - this powerful combination creates the #1 ingredient in Loma products. Aloemoist Complex is made of pure organic plant extracts, oils, vitamins and minerals and offers a simple and clean approach to healthy hair and a sustainable environment.	Clean Ingredients, Natural Fragrances Paraben, Sodium Chloride, Gluten, and Soy Free. Sulfate-free Cleansing. “LOMATherapy” consists of Essential Oil-Based Fragrances, Natural Aroma Ingredients & Aromatic Botanical Extracts	Vegan-Friendly* NEVER tested on animals and Vegan Friendly (*We utilize a small amount of beeswax in our Fiber Putty and Forming Paste, which we obtain in a way that does not harm the bees. All of our other products are totally vegan, using no animal bi-products.)


	Violet Shampoo & Conditioner	Daily Shampoo & Conditioner	Moisturizing Shampoo & Treatment	Nourishing Shampoo & Conditioner

Customer Reviews	1,416	943	3,681	3,248
Price	$40.00	$31.22	$35.00	$38.00
Gluten Free	✓	✓	✓	✓
Soy Free	✓	✓	✓	✓
Sulfate Free Cleansing	✓	✓	✓	✓
Key Benefit	Brightens grey and blonde hair	For all hair types	Restores moisture for silky, shiny hair	For dry, thirsty and chemically treated hair
Aromatherapy	Shampoo = Vanilla Bean & Blood Orange. Conditioner = Lemon and Eucalyptus	Tangerine, Orange and Grapefruit	Shampoo = Mango, Orange and Tangerine. Conditioner = Vanilla Bean and Orange	Cranberry and Pear
Vegan	✓	✓	✓	✓
Sodium Chloride Free	✓	✓	✓	✓

Product details

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 3.5 x 3.5 x 10.25 inches; 2.11 Pounds
Item model number ‏ : ‎ LDS33
UPC ‏ : ‎ 796433755142 811576550345 876794018039 787461585801
Manufacturer ‏ : ‎ Innovative Salon Products, Inc.
ASIN ‏ : ‎ B00BFW93LE
Country of Origin ‏ : ‎ USA

Best Sellers Rank: #31,528 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #981 in Hair Shampoo

Customer Reviews:
4.7 646 ratings

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Customer reviews

4.7 out of 5

646 global ratings

How customer reviews and ratings work

Customers say

Customers like the quality, smell, softness, value, and color of the shampoo. For example, they mention it's the best organic shampoo, leaves hair soft, and great for colored hair. They also like the performance, and non-toxic. That said, opinions are mixed on the lathering.

AI-generated from the text of customer reviews

Select to learn more

Quality Smell Softness Value Color Performance Non-toxic Lathering

49 customers mention "Quality"47 positive2 negative

Customers are satisfied with the quality of the shampoo. They mention that it's the best organic shampoo they have ever used, a great daily shampoo, and a salon quality shampoo at a much lower cost. Some say that it works well with the conditioner.

"I have fine hair and anything heavy weigh it down and the shampoo is perfect for me and the smell is wonderful. Very happy and will buy again." Read more

"...It cleans well enough so I can go without shampooing a couple days or shampoo every day, as it works best for me. I like the citrusy aroma, too!..." Read more

"This product is excellent! It doesn’t have ingredients that stay in your hair, that is why I purchased it...." Read more

"...This product is amazing. It makes my hair so soft and smooth and its all natural! its a win win win!" Read more

45 customers mention "Smell"36 positive9 negative

Customers like the smell of the shampoo. They say it smells great and does a good job on their hair. Some mention that the aroma therapy that goes with it is straight from the source.

"...heavy weigh it down and the shampoo is perfect for me and the smell is wonderful. Very happy and will buy again." Read more

"...Smell is a light/soft citrus. Usually can't stand orange-smelling products (e.g., cleaners), but I like this...." Read more

"...I like the citrusy aroma, too! And, it's free of all those ugly chemicals we're all trying to avoid." Read more

"...The scent of oranges and grapefruit is weaker. The shampoo used to be clear in color and is now white...." Read more

24 customers mention "Softness"24 positive0 negative

Customers say the shampoo leaves their hair soft, full, and wonderful. They also say it's gentle on dry and sensitive skin, and enough for daily use.

"Nice gentle shampoo... a small amount is all you need." Read more

"Love the way it smells leaves your hair soft and full" Read more

"...This product is amazing. It makes my hair so soft and smooth and its all natural! its a win win win!" Read more

"This shampoo smells great and is gentle on dry and sensitive skin, while still cleaning thoroughly...." Read more

12 customers mention "Value"10 positive2 negative

Customers like the value of the shampoo. They say it's a great product at a good price.

"...price, (as a retired stylist with out a curent license)they are worth the money. Thank you Loma carriers whow sell on Amazon" Read more

"...My hair stylist recommended it and I'm so happy I tried it! Worth every penny!" Read more

"...The best part; it is affordable. Sulfate, paraben and gluten free." Read more

"...It arrived early and price was great!" Read more

10 customers mention "Color"7 positive3 negative

Customers like the color of the shampoo. They say it leaves their hair shiny, manageable, and gorgeous. They also say it helps keep the color vibrant longer, and is great for colored hair and hair that has been conditioned with keratin.

"oh my gosh, this shampoo is EPIC. So soft, shiny and the aroma therapy that goes with it is straight from the salon...." Read more

"...to be washed daily and this product Does Not strip it of color and adds shine and manageability...." Read more

"...Three stars because I was put off by the wrong color bottle and open seals, however, I’d like to add the 12 oz bottle from my hairdresser is marked..." Read more

"...It is great for colored hair and hair that has been conditioned with a Keratin or Brazilian treatment. The best part; it is affordable...." Read more

9 customers mention "Performance"9 positive0 negative

Customers are satisfied with the performance of the shampoo. They mention that it works extremely well, and is amazing for their very dry gray hair.

"Isn't too heavy and does the job. I first bought this at my salon after they used it to wash my hair. This was about a year ago...." Read more

"...This product is amazing. It makes my hair so soft and smooth and its all natural! its a win win win!" Read more

"...It smells nice and works fine but I much prefer their other shampoo!!!" Read more

"...This has worked great & I have noticed how much better his hair looks after using it for a few weeks...." Read more

6 customers mention "Non-toxic"6 positive0 negative

Customers like that the shampoo is non-toxic. They say it's free of harsh chemicals, and sulfate. Some customers also say it is perfect for i-tip extensions.

"...I like the citrusy aroma, too! And, it's free of all those ugly chemicals we're all trying to avoid." Read more

"...It’s also organic, and formulated without parabens and sulfates, which is a plus! It's a must buy!" Read more

"...Sulfate free - perfect for my i-tip extensions so the bonds don't get mushy...." Read more

"...The best part; it is affordable. Sulfate, paraben and gluten free." Read more

12 customers mention "Lathering"5 positive7 negative

Customers have mixed opinions about the lathering of the shampoo. Some mention that the real loma was thicker and lathered much better, while others say that it doesn't lather up like it used to, and is drying to hair.

"...The real loma was thicker and lathered much better. Sadly, by the time I did all of this I missed the time to return my purchase...." Read more

"It doesn’t lather up like it used to. It’s hard to use when you don’t have enough lather to work it through your hair...." Read more

"Doesn't take much to cause a lather. Smells good and makes your hair feel clean and full of volume." Read more

"...The amazon stuff doesn't lather and is clear in color! Fake? Just opened and I am 3 days past my 30 day return window !!" Read more

Reviews with images

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Top reviews from the United States

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lwisdom

Great shampoo

Reviewed in the United States on February 21, 2024

Verified Purchase

I have fine hair and anything heavy weigh it down and the shampoo is perfect for me and the smell is wonderful. Very happy and will buy again.

Helpful

Daniel G. Jones

Great shampoo

Reviewed in the United States on January 29, 2023

Verified Purchase

Nice gentle shampoo... a small amount is all you need.

Helpful

Pet Deposit

My everyday shampoo

Reviewed in the United States on October 17, 2016

Verified Purchase

Isn't too heavy and does the job. I first bought this at my salon after they used it to wash my hair. This was about a year ago. For several years, I had been using rusk deepshine with argan oil - but reasonable prices for that disappeared, so it was time for a switch.

For reference - I have straight/smooth hair, and it's pretty heathy overall. I go in for partial highlights once a year, but other than that, no coloring.

Smell is a light/soft citrus. Usually can't stand orange-smelling products (e.g., cleaners), but I like this. I wouldn't have bought this based on the smell alone (which I guess you "shouldn't" do, but I've done many times) - for me, the fragrance is a positive, rather than a POSITIVE.

Helpful

KAY COLCLESSER

Great shampoo

Reviewed in the United States on May 21, 2023

Verified Purchase

Love it

Helpful

P. Creasy

Loma: great products!

Reviewed in the United States on January 10, 2019

Verified Purchase

I like this everyday shampoo although I don't always use it everyday. It cleans well enough so I can go without shampooing a couple days or shampoo every day, as it works best for me. I like the citrusy aroma, too! And, it's free of all those ugly chemicals we're all trying to avoid.

Helpful

stephanie erhardt

Great!!!!

Reviewed in the United States on January 17, 2023

Verified Purchase

Love the way it smells leaves your hair soft and full

Helpful

Joan Lampl

It cleans!!

Reviewed in the United States on June 30, 2021

Verified Purchase

This product is excellent! It doesn’t have ingredients that stay in your hair, that is why I purchased it. It leaves your hair with a fresh clean feeling and scent. I got a super value because it was on sale and I signed up for the auto ship, so essentially I got it very inexpensive.

Helpful

Apple user

True Loma and Great!

Reviewed in the United States on August 29, 2018

Verified Purchase

I absolutely love this product. I had concerns about it being the real Loma Brand and I called their customer service and they verified that amazon is a certified seller. It seems as though they are not allowing fakes anymore. If you have any concerns on top of that, know that there is a code on the bottom Loma can verify to cerify if its a real product.

This product is amazing. It makes my hair so soft and smooth and its all natural! its a win win win!

8 people found this helpful

Helpful

Top reviews from other countries

Ange D

Love this stuff...

Reviewed in Canada on February 21, 2020

Verified Purchase

I love this stuff. I can go 2-3 days between shampoos, it leaves my hair smelling nice and feeling soft. I colour my hair regularly and this shampoo keeps my hair healthy. I have shoulder length hair and the smaller 12 oz bottle lasts 4 months. Highly recommend. 13/10 would buy again.

Bee

Shampoo!

Reviewed in Canada on August 11, 2023

Verified Purchase

The single best quality!

Quinn

Great buy

Reviewed in Canada on June 9, 2020

Verified Purchase

Perfect came on time exactly as described

281

Five Stars

Reviewed in Canada on July 27, 2017

Verified Purchase

Good value, smells nice!

Gabriela

Great for thin, dry hair

Reviewed in Canada on May 5, 2022

Verified Purchase

I have thin, dry hair that appears damaged and frizzy from literally any chemical used on it. I always had to dilute store bought shampoos because they would dry out my hair too much (yes, even the ones that claimed they were moisturizing). A hair stylist who did my hair suggested this shampoo for me. My first bottle I bought at the salon in July 2021, and then I got one here on Amazon, so I’ve been using this shampoo for like 10 months now. It’s probably the best shampoo I’ve ever used on my hair. It washes my hair without actually drying it out like crazy. It’s so mild, some might even describe it as too weak. Just for reference I have always washed my hair only once a week for like the past decade, and continue to do so with this shampoo. I can see how it may not be for everyone’s hair type, because I don’t think someone with very thick, long, luscious hair could get a proper wash out of it, but for thin, dry hair it’s perfect. This leads me to why I gave 4 stars instead of 5, and that’s because it takes A LOT of this shampoo to spread it all over my (thin and short) hair. It feels very diluted and doesn’t lather very well. I have to do at least 2 washes at a time, and I feel like I’m using like half the bottle. It isn’t a cheap shampoo, so I can’t imagine how much money I’d be spending if I washed my hair more often than once a week. Since I wash my hair so seldom, it’s totally worth the money for me, given that it’s the only shampoo that makes my hair look and feel super healthy. The bottle I got on Amazon came well packaged and sealed at the top. The shampoo has a nice citrus smell. To conclude, I would only recommend this to people with thin and very dry hair, but definitely not for people who have thick, oily hair that they wash every day.

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LOMA Daily Shampoo 33 Ounce (Liter)

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Additional Details

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PRODUCT CERTIFICATIONS (2)

PRODUCT CERTIFICATION (1)

From the manufacturer

LOMA Pillars

Pure Clean Water Infused with Aloe

Clean Ingredients, Natural Fragrances

Vegan-Friendly*

Product details

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The ReCap: Loma Daily Shampoo

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About Loma Hair Care Daily Shampoo

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LOMA Daily Shampoo 33 Ounce (Liter)

Purchase options and add-ons

Additional Details

Description

Benefits

Suggested Use

Buy it with

You might also like

PRODUCT CERTIFICATIONS (2)

PRODUCT CERTIFICATION (1)

From the manufacturer

LOMA Pillars

Pure Clean Water Infused with Aloe

Clean Ingredients, Natural Fragrances

Vegan-Friendly*

Product details

Videos

Videos for this product

The ReCap: Loma Daily Shampoo

Videos for this product

About Loma Hair Care Daily Shampoo

Related Posts

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Customer reviews

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